Article published by Jonathan Peillex and Loredana Ureche-Rangau in the Business Ethics journal of Springer in June 2016. Jonathan Peillex is professor at EMLV and researcher of Devinci Research Center – Finance Group at Pôle Léonard de Vinci This paper proposes an empirical assessment of the main factors behind the decision of a corporate sponsor […]
Article published by Sylvie Lacoste in the Industrial Marketing Management journal of Elsevier in April 2016. Sylvie Lacoste is the head of Devinci Research Center – Business Group at Pôle Léonard de Vinci Social media has recently received increased attention from practitioners and academics. Although social media helps build relationships, no academic study to date […]
Article published by Francesco Paolo Appio, Antonella Martini, Silvia Massa and Stefania Testa in Scientometrics, Forthcoming on October 11th, 2015. Francesco Paolo Appio is a professor and researcher at EMLV and member of the Devinci Business Research Group at Pôle Léonard de Vinci. This article uses a bundle of bibliometric and text-mining techniques to provide […]
A research paper from the Industrial Marketing Management journal of Elsevier on February 10th 2016, published by Rhona Johnsen and Sylvie Lacoste, head of Devinci Business Research Group at Pôle Léonard de Vinci The purpose of this paper is to present the findings from a critical literature review of the ‘dark side’ issues related to […]
Article published by Sylvie Lacoste in the Industrial Marketing Management journal of Elsevier in January 2016. Sylvie Lacoste is the head of Devinci Research Center – Business Group at Pôle Léonard de Vinci The article highlights the role played by sustainability in business-to-business value co-creation. The study reveals that sustainability, by reinforcing a service proposition, […]
Bernard Buisson is a Full-time Professor of Strategy, Innovation and Entrepreneurship at the EMLV Business School Paris-La Défense. He was in charge, in addition to his teaching duties, to organize two transversal weeks for the students of the Pôle Léonard de Vinci. Shortly after I joined EMLV as full-time Professor at the beginning of 2015, […]
Article published by Joosung Lee and Hyungseok Yoon in the Technology Analysis & Strategic Management journal on October 11th, 2015. Hyungseok Yoon is a professor and researcher at EMLV and member of the Devinci Business Research Group at Pôle Léonard de Vinci This paper investigates the role of bilateral trade openness in technology acquiring cross-border […]
Twitter has decided to host #EducationDay on Thursday October 15. across Europe. Over 200 schools have already joined the event on Twitter in the UK, Ireland, France, Germany, Spain and Italy. Schools have already been using Twitter for quite some time to communicate with students and with the outside world. It will be a chance […]
Thibault, Guillaume and Antoine created their startup back in 2012. Today, they are using the French crowdfunding platform “SmartAngels” to raise the necessary funds to expand their business. M. Moustache creates and sells men’s shoes. If they initially targeted urban men in their thirties, the co-founders now want to broaden their range of products by […]
The EMLV, Business School Paris-La Défense and the IIM Institute of Internet & Multimedia Paris-La Défense offer a double degree in “Digital Marketing & Data analytics”. The degree unables that marketers will develop computer skills and use them in their daily marketing and communication strategies. The aim of the double degree Digital Marketing & Data […]
We are delighted to welcome our new students, class of 2020 here at Ecole de Management Paris-La Défense. The 5-year program is designed for all students who hold a baccalauréat degree. The ambition of the program is to train the students to become tomorrow’s leaders and to pursue top careers in management. The first two […]
Christophe, 22, from the Katholieke Hogeschool Leuven, Belgium is studying marketing in EMLV through the Erasmus program. My name is Christophe Boeckx, from Belgium and I’m 22 years old. I’m from the Katholieke Hogeschool of Leuven, close to Brussels. I wanted to undertake an Erasmus year because it’s a great opportunity to study abroad, to […]
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