What if we looked not just at ethnic brand management globally but distinguished between economically building the brand and presenting it to audiences? We’d surely notice that the ethnicity of the brand in terms of its country of origin and its portrayal are not necessarily the same thing! This insight would lead us to recognize […]
At EMLV, academic teaching goes hand in hand with research activities tailored to addressing the latest advances in business and finance. But a successful career can not come without intellectual curiosity and international awareness, which form the foundation of an informed and responsable study abroad community. Yang Ding is a professor of finance at EMLV […]
Professor Shameek Sinha discusses his research on a new customer portfolio management model that relates a company’s marketing to its long-term survival. In a video abstract published by FNEGE – the French Foundation for Management Education, Shameek Sinha, co-author of the study, shows how long-term viable models can improve companies’ survival through balancing companies’ customer […]
Is alcohol-free wine actually wine? This question continues to be the subject of numerous debates and controversies among consumers and EU lawmakers. Some researchers have even found that alcohol-free wine has significant health benefits. In an article first published on The Conversation France, Insaf Khelladi, associate professor at EMLV, and head of the Business Group […]
Committing to consistency means a great deal to us, here at EMLV Paris. Even if every life experience is different, many of our struggles, setbacks and successes teach us how to make our goals a reality. EMLV faculty are renowned leaders in their respective fields, effective teachers and dedicated mentors, often for life. Today, in […]
Here at EMLV, diversity is what makes the learning experience of students special. As the best leaders create standards of excellence and set an example for others to follow, we strongly believe that our Faculty members and their students should share their multiculturality, learn and gain from their different backgrounds and life experiences. Today, in […]
In an article just published in Harvard Business Review, Dan Prud’homme, Associate Professor at EMLV Business School, identifies and explains three myths about China’s intellectual property regime that have surfaced during the US-China trade war and advises how Western executives can respond with smarter strategies for the Chinese market. Is China’s intellectual property (IP) regime really all […]
Dan Prud’homme, associate professor at EMLV Business School, contributed to the recently released flagship report of the World Bank and a think-tank within the Chinese government (the Development Research Center of the State Council) entitled “Innovative China: New Drivers of Growth”.
In an article for LSE Business Review, associate professor at EMLV business school Dan Prud’homme analyses a new model that is helping businesses lock in customers and achieve longer market dominance.
María Olmedilla Fernández holds a PhD in Strategic Management and International Business from the University of Seville, obtained after finishing a Master Thesis in Technology and Innovation Management in Germany. Before joining EMLV as a lecturer and researcher, she worked for Deutsche Telekom’s innovation department and for the consulting firm BearingPoint. Teaching students to develop creativity […]
Veronica Scuotto is an associate professor of Entrepreneurship and Innovation at Parisian school of business EMLV. She is also a Project Manager at the School of Business and Enterprise at the University of the West of Scotland. Portrait of a passionate professor who “loves to help people develop a new business idea”. An innovative teaching […]
Marie Haikel-Elsabeh is a professor of digital marketing at business school EMLV. She is also in charge of a research project in IT and e-commerce. An alumna of the American University of Paris and Paris 1 Panthéon-Sorbonne, she also holds a PhD in Management from University Paris Nanterre and Telecom Business School. Since 2014, Marie […]