MSc Digital Business Analytics

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MSc Digital Business Analytics

Optimize your World with the Power of Innovation and Technology

Study in Paris and experience one of the most advanced startup ecosystems and business hubs in Europe. MSc Digital Business Analytics is designed to provide students with competences and the know-how to thrive in dynamic business environments.

Master of Science with a major in Digital Business & Analytics •  RNCP accredited • 1 year, full-time, 450h of class, projects and visits, 60 ECTS credits • Leonard de Vinci School of Management (EMLV) • Paris La Défense Campus • Application deadline: July (applications submitted after july are treated by remaining places) • Programme start: October

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General objective

The MSc Digital Business Analytics explores diverse digital business models, analytical frameworks and new tools that shape today's business environment.

It prepares future consultants or managers to become executives and part of the international community in this digital world.

The course prepares students for career opportunities on the international scene in the field of digital business consulting, e-commerce, value chain management, digital ventures and business analytics.

Learning outcomes

Students will be able to make decisions in dynamic environments. They will know how to:

  • Analyse organizations and enhance them with digital transformation
  •  Identify and use applied research techniques to solve complex problems with high levels of uncertainty
  •  Develop and implement the technology strategy for organizations
  • Inform top management about risks and opportunities based on a data driven approach
  •  Design Key Performance Indicators to follow business strategy implementation and measure performance
  •  Organize procurement, vendor and supply chain management
  •  Optimize business operations based on advanced business analytics
  •  Evaluate and improve digital commerce strategy
  • Analyse, propose and estimate the value of digital business ventures
  • Manage global projects
  •  Speak several languages
  •  Master communication techniques
  •  Carryout a research project – Dissertation
  •  Propose solutions in the core business areas of international
  •  Use digital tools in international

Blended Learning

The programme combines theory and practice to develop applied research skills needed to win in the digital age.

Students are exposed to real life business scenarios which equip them with core professional skills.

Faculty and staff consist of both international research professors and business professionals.

Programme overview

Participants will learn to master business analysis, advanced techniques and digital tools that will give them a competitive advantage in today's and tomorrow’s business world.

The programme explores diverse digital business models, analytical frameworks and new tools that shape today's business environment.

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Semester 1


Digital Economy & Technology Strategy
Law, Ethics & New Technologies
Current & Emerging Trends in Digitization
Data Management & Statistical Methods


Innovation Management & Social Networks in Human Resources
Change Management & Digital Transformation
Gamification for Recruitment & People Analytics
Online Reputation & Crisis Management


SEO, Digital Advertising & Marketing Analytics
Demand Generation for E-commerce & Omnichannel Execution
Fintech, Financial Engineering & Banking Innovations
UX Design & Online Experiments



Semester 2


Operations Management
Simulation & Optimization
Applied Management Science
Internet of Things, Digitalization & Automation





Career opportunities

The MSc Digital Business Analytics programme offers a wide range of opportunities for employment.

MSc students may aspire to leading roles such as:

  • Digital Commerce Strategist
  •  Senior Business Analyst
  •  Web Analyst and Marketer
  •  Digital Business Consultant
  •  Value Chain Manager
  •  E-Commerce Sales Manager
  •  Digital Transformation Lead
  •  M&A and E-Business Analyst
  •  Digital Financial Economist
  •  Senior Community Manager
  •  Digital Market Researcher
  •  Manager of Digital Products
  •  Business Analytics Manager
  •  Digital Marketing & Media Lead
  •  Head of Digital Operations
  •  Digital Talent Officer
  •  Demand Generation Lead
  •  Digital Transformation Consultant

How to apply

We offer an excellent work environment with state-of-the-art facilities in the heart of the largest financial district in Europe, Paris-la Défense.

From day one, when the International Relations Department meets you at the airport and helps you settling in Paris, you will get support from administrative and academic staff to make your learning experience in Paris really amazing!

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One year, full-time programme

INTAKE :  October 
TUITION FEES : 10200 € per year
Number of places : 35

Entry requirements

Applicants must have an International Bachelor Degree (240 ECTS or equivalent).

English test IELTS 6.5 or equivalent requested

Interview (either face-to-face or at distance)

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For more information contact

Zoë Jofeh
International Programmes Manager
Pôle Universitaire Léonard de Vinci
Tel : +33 (0)1 41 16 70 93

erik vazquez 150x150 - MSc Digital Business Analytics
Prof. Erik Ernesto Vazquez
MSc Digital Business Analytics Director


International Contacts

Alain Ouvrieu

Director of the International Relations Department

+ 33 1 41 16 72 50
Alain Ouvrieu LinkedinAlain Ouvrieu e-mail

Alice Eyraud

Incoming Exchange Students / Erasmus+ Coordinator

+33 1 41 16 72 51
Linkedin e-mail

Sandrine Mutaliph

Outgoing Exchange Students Coordinator

+33 1 41 16 72 90
Linkedin e-mail


Li Zheng

Outgoing Exchange Students Coordinator

+33 1 41 16 72 48
Linkedin e-mail


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