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How To Get Better At Time Management Using The Pomodoro Technique
24 Sep 2020 /
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The Pomodoro technique was developed by Francecso Cirillio in the late 80s. It’s a time management technique based on a tomato-shaped timer that is used to force the user to work for 20 minutes before taking a break. The pomodoro technique is an efficient way to increase productivity, especially while working in freelance or on […]


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According to a Survey led by EMLV, Gen-Z wants no more than Occasional Telework
22 Sep 2020 /
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A survey led by the EMLV’s Digital RH master’s students focuses on working from home effects and its perceptions among Gen-Z workers. This study shows that more than 60% of the young people surveyed would like to see teleworking implemented on an exceptional basis. Each year, the E-Values survey conducted by EMLV students as part […]


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3 Tips To Master The Art Of Storytelling
17 Sep 2020 /
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Nowadays, storytelling is a must when it comes to sell and promote your brand. This technique allows you to build a story around your brand to generate emotions within your clients and to create a strong and trusting relationship. When making your digital marketing strategy, keep in mind that humans are emotional driven species, and […]


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Back to school 2020 at EMLV Business School: hybrid formula and compliance with health policies
15 Sep 2020 /
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In this back-to-school season 2020, pedagogical innovation and compliance with Covid-19 safety protocols are on schedule, at the Pole Leonard de Vinci. The three schools within the Group, EMLV, ESILV and IIM have welcomed back 7 500 students with an expanded mix of on-campus and hybrid instruction. To cope with the pedagogical and organisational challenge of the Covid-19 […]


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How To Build A Sucessful Content Marketing Strategy?
10 Sep 2020 /
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A good content marketing strategy is essential to attract prospects and to keep clients by giving them useful pieces of information even after their collaboration. Creating a strong and consistent content strategy is a matter of reflection, analysis, and team spirit. Finding creative ways to produce content can be a difficult task depending on your […]


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Ahmad, MSc International Business alumnus 2019, Director of Plan and Policy at Da Afghanistan Breshna Sherkat
08 Sep 2020 /
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Ahmad Dashty is an alumnus of EMLV’s MSc International Business program, class of 2019. His education from EMLV Business School has allowed him to begin a successful career at Da Afghanistan Breshna Sherkat (DABS), the national power utility in his country.  In his past career, Ahmad held the position of Head of Development Partners Cooperation […]


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4 Tips To Humanise E-commerce In 2020: Influencers And Instant Messaging Are The Key
03 Sep 2020 /
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After the Covid-19 crisis, retailers had to rethink their entire process to survive and to keep in touch with their clients. Indeed, buying habits have drastically changed with the pandemic, and new shopping trends have emerged. Those new trends focus more on the human aspect to establish a true relationship between the brand and the customer despite […]


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EMLV’s Dan Prud’homme, finalist for JWB 2019 best Phenomenon-Based Article
01 Sep 2020 /
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Dan Prud’homme, a professor-researcher in Strategy and Innovation at EMLV, is a finalist in the Journal of World Business (JWB) 2019 Best Phenomenon-Based Article Award. The Journal of World Business is a top-ranked journal in international business, with a history dating to 1965 when he first was published under the name of “The Columbia Journal […]


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Everything Any Digital Marketer Needs To Know About WISMO
27 Aug 2020 /
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WISMO is an acronym used in digital marketing, that stands for ‘Where Is My Order’. It defines any sort of question the client might have regarding their order. A retailer needs to acknowledge and reduce WISMO to guarantee the best user experience possible. Where is my order: a question asked by about 93% of buyers. […]


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A New Leadership Model: the Whole-Brain Business Approach
25 Aug 2020 /
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The future belongs to the whole-brained leaders. A new study by Accenture shows that 82% of the C-suite executives intend to reskill in the next three years.  Using a “both-brain” approach – and a much larger mixture of data and empathy – is what can lead to success on a long-term basis for worldwide leaders. […]


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Covid-19 Updates: International Students and Researchers are welcomed in France and at EMLV Business School
18 Aug 2020 /
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International students and researchers that are making their way back to France are allowed to enter the country from August 1. French internationalisation agency Campus France gives several pieces of advice to all those who need to join their institution safely for the 2020/21 academic year starting in September. According to the flyer “France is […]


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Key Figures For E-commerce In 2020
30 Jul 2020 /
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Earlier in July, Fevad (Federation of E-Commerce and Distance Selling) published the key figures for E-commerce, 2020 edition. E-commerce now represents 9.8% of commerce but still less than 2% of food trade. On average, each e-buyer makes 3.5 orders per month and spends about 2 600 euros per year online. With 98% of the buyers […]


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