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Actualités " Research"

EMLV / Archive by category "Research"






Business Research on Non-Alcoholic Wine: What Is The Point and For Whom?
14 Sep 2021 /
By Carmina Marcarian /
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Is alcohol-free wine actually wine? This question continues to be the subject of numerous debates and controversies among consumers and EU lawmakers. Some researchers have even found that alcohol-free wine has significant health benefits. In an article first published on The Conversation France, Insaf Khelladi, associate professor at EMLV, and head of the Business Group […]


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Europe & Transatlantic Relations in an Era of Great Power Competition
06 Jul 2021 /
By Carmina Marcarian /
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Bastien Nivet, head of undergraduate Grande Ecole Programme at EMLV, took part in an IRSEM workshop. Various faculty members, researchers, and historians worldwide provided their perspectives on “Transatlantic Relations in an Era of Renewed Great Power Competition”. The French Military School Strategic Research Institute, known by its French acronym IRSEM is a governmental strategic research organization at […]


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Customer Portfolio Management : EMLV’s Shameek Sinha interviewed by Forbes
04 May 2021 /
By Carmina Marcarian /
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The EMLV Professor Shameek Sinha was recently interviewed by Forbes magazine on his recent research on a new approach that could replace the old CRM models. The new Customer Portfolio Management (CPM) model can revolutionize the long-term companies’ marketing tactics and improve their survival. Shameek Sinha is a researcher and a marketing professor at EMLV […]


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“Extreme heat and stock market activity”, a research paper by Imane El Ouadghiri published in “Ecological Economics”
05 Jan 2021 /
By Carmina Marcarian /
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While the adverse effects of heatwaves on the health of vulnerable people and the productivity of outdoor workers have been well documented, we still knew little about their potential impact on investor activity. Are financial markets also suffering from the heat?


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The Impact of Social Networks on E-Commerce – Harvard Business Review France
17 Nov 2020 /
By Carmina Marcarian /
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A new op-ed published by Erik Ernesto Vazquez in Harvard Business Review France explains how the choice of the social network affects the perceived quality of products and services offered by e-business companies. Erik Ernesto Vazquez is head of the MSc Digital Business & Analytics programme at EMLV. In an article published by the Harvard […]


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EMLV’s Dan Prud’homme, finalist for JWB 2019 best Phenomenon-Based Article
01 Sep 2020 /
By Carmina Marcarian /
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Dan Prud’homme, a professor-researcher in Strategy and Innovation at EMLV, is a finalist in the Journal of World Business (JWB) 2019 Best Phenomenon-Based Article Award. The Journal of World Business is a top-ranked journal in international business, with a history dating to 1965 when he first was published under the name of “The Columbia Journal […]


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A New Leadership Model: the Whole-Brain Business Approach
25 Aug 2020 /
By Carmina Marcarian /
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The future belongs to the whole-brained leaders. A new study by Accenture shows that 82% of the C-suite executives intend to reskill in the next three years.  Using a “both-brain” approach – and a much larger mixture of data and empathy – is what can lead to success on a long-term basis for worldwide leaders. […]


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What is the value of human interaction in B2B and B2C? An article by EMLV’s Fernanda Arreola
23 Jun 2020 /
By Carmina Marcarian /
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In a recent publication in European Business Review, Fernanda Arreola, professor of Strategy & Entrepreneurship at EMLV describes the value of the human interaction in B2B and B2C environments. While automation and technology change our ways of consuming, the humans behind the service providers have become invisible. In this article, Fernanda Arreola,  and Alfonso Castaneda […]


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EMLV Professor’s contribution to the Philip Kotler’s Principles of Marketing
16 Jun 2020 /
By Carmina Marcarian /
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Elena Chatzopoulou, associate professor in digital marketing at EMLV, is author of a case study on #drummondpuddlewatch social media phenomenon. The article features in the 8th European edition of Philip Kotler’s Principles of Marketing. Philip Kotler acknowledged as the father of modern marketing is a world-renowned author of over 60 marketing books, including the bestselling […]


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Nicholas Paparoidamis, Dean of Research at EMLV, Ranked in the Top 11 Best Management Professors by P-Rank and HCERES Rankings
02 Jun 2020 /
By Carmina Marcarian /
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Nicholas Paparoidamis, a professor and dean of the Research Department at EMLV, pops up in the Top 11 Best Management Professors according to the P-Rank ranking. The study presents various rankings of publications output of professors-researchers from prestigious business schools in France and compares 166 scholars. The French ranking looks at the HCÉRES Liste des […]


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Engaging China’s digital customers: EMLV’s Dan Prud’homme’s take on Chinese-inspired online competition
26 May 2020 /
By Carmina Marcarian /
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A couple of weeks ago, Dan Prud’homme, a lecturer at EMLV, co-published an article on prominent academic website California Management Review. The piece examines China’s model of online competition as a starting point for Western firms’ strategy to engage Chinese digital customers. Wanghongs are China-born Internet celebrities who have a significant impact on China’s digital […]


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Hospitality Manager, a much-needed Position before and after the Crisis
07 Apr 2020 /
By Carmina Marcarian /
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In a column released by European Business Review in January 2020, Dr. Fernanda Arreola, Professor of Entrepreneurship & Innovation at EMLV, École de Management Léonard de Vinci, offered an extensive outlook on the role of hospitality manager in companies’ organizational structure. This new function that has gained momentum before the outbreak will be all the more important […]


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