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EMLV / Archive by category "Research"






EMLV’s Dan Prud’homme, finalist for JWB 2019 best Phenomenon-Based Article
01 Sep 2020 /
By Carmina Marcarian /
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Dan Prud’homme, a professor-researcher in Strategy and Innovation at EMLV, is a finalist in the Journal of World Business (JWB) 2019 Best Phenomenon-Based Article Award. The Journal of World Business is a top-ranked journal in international business, with a history dating to 1965 when he first was published under the name of “The Columbia Journal […]


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A New Leadership Model: the Whole-Brain Business Approach
25 Aug 2020 /
By Carmina Marcarian /
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The future belongs to the whole-brained leaders. A new study by Accenture shows that 82% of the C-suite executives intend to reskill in the next three years.  Using a “both-brain” approach – and a much larger mixture of data and empathy – is what can lead to success on a long-term basis for worldwide leaders. […]


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What is the value of human interaction in B2B and B2C? An article by EMLV’s Fernanda Arreola
23 Jun 2020 /
By Carmina Marcarian /
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In a recent publication in European Business Review, Fernanda Arreola, professor of Strategy & Entrepreneurship at EMLV describes the value of the human interaction in B2B and B2C environments. While automation and technology change our ways of consuming, the humans behind the service providers have become invisible. In this article, Fernanda Arreola,  and Alfonso Castaneda […]


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EMLV Professor’s contribution to the Philip Kotler’s Principles of Marketing
16 Jun 2020 /
By Carmina Marcarian /
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Elena Chatzopoulou, associate professor in digital marketing at EMLV, is author of a case study on #DrummondPuddleWatch social media phenomenon. The article features in the 8th European Edition of Philip Kotler’s Principles of Marketing. Philip Kotler acknowledged as the father of modern marketing is a world-renowned author of over 60 marketing books, including the bestselling […]


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Nicholas Paparoidamis, Dean of Research at EMLV, Ranked in the Top 11 Best Management Professors by P-Rank and HCERES Rankings
02 Jun 2020 /
By Carmina Marcarian /
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Nicholas Paparoidamis, a professor and dean of the Research Department at EMLV, pops up in the Top 11 Best Management Professors according to the P-Rank ranking. The study presents various rankings of publications output of professors-researchers from prestigious business schools in France and compares 166 scholars. The French ranking looks at the HCÉRES Liste des […]


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Engaging China’s digital customers: EMLV’s Dan Prud’homme’s take on Chinese-inspired online competition
26 May 2020 /
By Carmina Marcarian /
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A couple of weeks ago, Dan Prud’homme, a lecturer at EMLV, co-published an article on prominent academic website California Management Review. The piece examines China’s model of online competition as a starting point for Western firms’ strategy to engage Chinese digital customers. Wanghongs are China-born Internet celebrities who have a significant impact on China’s digital […]


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Hospitality Manager, a much-needed Position before and after the Crisis
07 Apr 2020 /
By Carmina Marcarian /
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In a column released by European Business Review in January 2020, Dr. Fernanda Arreola, Professor of Entrepreneurship & Innovation at EMLV, École de Management Léonard de Vinci, offered an extensive outlook on the role of hospitality manager in companies’ organizational structure. This new function that has gained momentum before the outbreak will be all the more important […]


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China’s Patentability Reform and Increasingly Business-friendly IP Regime
17 Mar 2020 /
By Carmina Marcarian /
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Dan Prud’homme is Professor of innovation, strategy and international business at EMLV Graduate School of Business Paris La Defense. As a part of EMLV team, he is known for his work on intellectual property, innovation, law & economics, strategy & management, business in China, and international business. In his most recent post, published on January 28, […]


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EMLV Business School professor publishes about intellectual property and the US-China trade war in Harvard Business Review
12 Nov 2019 /
By Carmina Marcarian /
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In an article just published in Harvard Business Review, Dan Prud’homme, Associate Professor at EMLV Business School, identifies and explains three myths about China’s intellectual property regime that have surfaced during the US-China trade war and advises how Western executives can respond with smarter strategies for the Chinese market. Is China’s intellectual property (IP) regime really all […]


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“Innovative China: New Drivers of Growth” Report Co-Written by Associate Professor Dan Prud’homme
03 Oct 2019 /
By emlv paris /
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Dan Prud’homme, associate professor at EMLV Business School, contributed to the recently released flagship report of the World Bank and a think-tank within the Chinese government (the Development Research Center of the State Council) entitled “Innovative China: New Drivers of Growth”.


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Associate Professor Dan Prud’homme Talks About How Digital Businesses Can Leverage the High Cost for Consumers to Switch Platforms
26 Sep 2019 /
By emlv paris /
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In an article for LSE Business Review, associate professor at EMLV business school Dan Prud’homme analyses a new model that is helping businesses lock in customers and achieve longer market dominance.


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Artist, engineer, wedding planner: 500 years of Leonardo da Vinci
09 May 2019 /
By EMLV Paris /
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A column by Pascal Brouaye, Director of the Pôle Léonard de Vinci, interviewed by Fernanda Arreola, Entrepreneurship & Innovation Teacher Researcher at l’EMLV, originally published in The Conversation. “Learning is the only thing the mind never exhausts, never fears, and never regrets” (Leonardo da Vinci) Leonardo da Vinci was born on April 15, 1452, in a farm […]


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