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Actualités " Research"

EMLV / Archive by category "Research"






A New Research Perspective to CRM Models for Long-Term Marketing
21 Jun 2022 /
By Carmina Marcarian /
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Professor Shameek Sinha discusses his research on a new customer portfolio management model that relates a company’s marketing to its long-term survival. In a video abstract published by FNEGE – the French Foundation for Management Education, Shameek Sinha, co-author of the study, shows how long-term viable models can improve companies’ survival through balancing companies’ customer […]


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Faculty Insights: How Davos Man Made Room for Inclusion at the World Economic Forum
31 May 2022 /
By Carmina Marcarian /
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Who is “Davos man” today? In a London School of Economics Business Review op-ed, Professor Shawn Pope and co-author Patricia Bromley of Standford University discuss their research on how the World Economic Forum’s narrative evolved to shift its focus from globalization and growth-related themes to social and environmental challenges. Shawn Pope is an assistant professor […]


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Sabrine Ayed Wins Best PhD Thesis Award 2021 at ANACOFI
08 Mar 2022 /
By Carmina Marcarian /
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Assistant Professor Sabrine Ayed has received 2021 Best Ph.D. Thesis Award from ANACOFI, the leading French representative association for IFAs. Her work focuses on the relationship between Corporate Social Responsibility and Market Efficiency. Sabrine Ayed is an Assistant Professor of Finance at EMLV and a member of the Finance Group at De Vinci Research Center. […]


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Business & Management Research: Two New EMLV Articles Published in FT50 Journals
02 Nov 2021 /
By Carmina Marcarian /
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Two EMLV researchers, Eren Akkan et Charles deGrazia, have recently published in A* journals “Human Ressources Management” and “Research Policy”, included in the Financial Times 50 (FT50) Ranking List. These papers explore key effects on global work and patent examination at USPTO.


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Business Research on Non-Alcoholic Wine: What Is The Point and For Whom?
14 Sep 2021 /
By Carmina Marcarian /
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Is alcohol-free wine actually wine? This question continues to be the subject of numerous debates and controversies among consumers and EU lawmakers. Some researchers have even found that alcohol-free wine has significant health benefits. In an article first published on The Conversation France, Insaf Khelladi, associate professor at EMLV, and head of the Business Group […]


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Europe & Transatlantic Relations in an Era of Great Power Competition
06 Jul 2021 /
By Carmina Marcarian /
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Bastien Nivet, head of undergraduate Grande Ecole Programme at EMLV, took part in an IRSEM workshop. Various faculty members, researchers, and historians worldwide provided their perspectives on “Transatlantic Relations in an Era of Renewed Great Power Competition”. The French Military School Strategic Research Institute, known by its French acronym IRSEM is a governmental strategic research organization at […]


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Customer Portfolio Management : EMLV’s Shameek Sinha interviewed by Forbes
04 May 2021 /
By Carmina Marcarian /
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The EMLV Professor Shameek Sinha was recently interviewed by Forbes magazine on his recent research on a new approach that could replace the old CRM models. The new Customer Portfolio Management (CPM) model can revolutionize the long-term companies’ marketing tactics and improve their survival. Shameek Sinha is a researcher and a marketing professor at EMLV […]


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“Extreme heat and stock market activity”, a research paper by Imane El Ouadghiri published in “Ecological Economics”
05 Jan 2021 /
By Carmina Marcarian /
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While the adverse effects of heatwaves on the health of vulnerable people and the productivity of outdoor workers have been well documented, we still knew little about their potential impact on investor activity. Are financial markets also suffering from the heat?


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The Impact of Social Networks on E-Commerce – Harvard Business Review France
17 Nov 2020 /
By Carmina Marcarian /
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A new op-ed published by Erik Ernesto Vazquez in Harvard Business Review France explains how the choice of the social network affects the perceived quality of products and services offered by e-business companies. Erik Ernesto Vazquez is head of the MSc Digital Business & Analytics programme at EMLV. In an article published by the Harvard […]


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EMLV’s Dan Prud’homme, finalist for JWB 2019 best Phenomenon-Based Article
01 Sep 2020 /
By Carmina Marcarian /
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Dan Prud’homme, a professor-researcher in Strategy and Innovation at EMLV, is a finalist in the Journal of World Business (JWB) 2019 Best Phenomenon-Based Article Award. The Journal of World Business is a top-ranked journal in international business, with a history dating to 1965 when he first was published under the name of “The Columbia Journal […]


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A New Leadership Model: the Whole-Brain Business Approach
25 Aug 2020 /
By Carmina Marcarian /
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The future belongs to the whole-brained leaders. A new study by Accenture shows that 82% of the C-suite executives intend to reskill in the next three years.  Using a “both-brain” approach – and a much larger mixture of data and empathy – is what can lead to success on a long-term basis for worldwide leaders. […]


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What is the value of human interaction in B2B and B2C? An article by EMLV’s Fernanda Arreola
23 Jun 2020 /
By Carmina Marcarian /
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In a recent publication in European Business Review, Fernanda Arreola, professor of Strategy & Entrepreneurship at EMLV describes the value of the human interaction in B2B and B2C environments. While automation and technology change our ways of consuming, the humans behind the service providers have become invisible. In this article, Fernanda Arreola,  and Alfonso Castaneda […]


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