In a recent publication in European Business Review, Fernanda Arreola, professor of Strategy & Entrepreneurship at EMLV describes the value of the human interaction in B2B and B2C environments. While automation and technology change our ways of consuming, the humans behind the service providers have become invisible. In this article, Fernanda Arreola, and Alfonso Castaneda […]
A couple of weeks ago, Dan Prud’homme, a lecturer at EMLV, co-published an article on prominent academic website California Management Review. The piece examines China’s model of online competition as a starting point for Western firms’ strategy to engage Chinese digital customers. Wanghongs are China-born Internet celebrities who have a significant impact on China’s digital […]
In a column released by European Business Review in January 2020, Dr. Fernanda Arreola, Professor of Entrepreneurship & Innovation at EMLV, École de Management Léonard de Vinci, offered an extensive outlook on the role of hospitality manager in companies’ organizational structure. This new function that has gained momentum before the outbreak will be all the more important […]
Dan Prud’homme is Professor of innovation, strategy and international business at EMLV Graduate School of Business Paris La Defense. As a part of EMLV team, he is known for his work on intellectual property, innovation, law & economics, strategy & management, business in China, and international business. In his most recent post, published on January 28, […]
In an article just published in Harvard Business Review, Dan Prud’homme, Associate Professor at EMLV Business School, identifies and explains three myths about China’s intellectual property regime that have surfaced during the US-China trade war and advises how Western executives can respond with smarter strategies for the Chinese market. Is China’s intellectual property (IP) regime really all […]
Dan Prud’homme, associate professor at EMLV Business School, contributed to the recently released flagship report of the World Bank and a think-tank within the Chinese government (the Development Research Center of the State Council) entitled “Innovative China: New Drivers of Growth”.
In this tribune, Erik Ernesto Vàzquez, Head of the MSc Digital Business & Analytics at EMLV, links the already well-developed Industry 4.0 to new opportunities in what is now called “Services 4.0”. Erik Ernesto Vázquez graduated from a doctoral degree at the University of Newcastle upon Tyne in the United Kingdom and Grenoble École de Management […]
In this tribune, Erik Ernesto Vàzquez, Head of the MSc Digital Business & Analytics, shows that Digital Business Analytics is necessary to make decisions in dynamic business environments. “Analytics, now a trendy term, is rooted in mastering data-driven decisions in business.” Erik Ernesto Vázquez graduated from a doctoral degree at the University of Newcastle upon […]