Who are you aiming your brand at? To build the best marketing strategy possible and to determine your buyers’ needs, it is important to create marketing personas: the ideal customer for your business. Before creating any kind of marketing strategy, it is essential to know your customer’s profiles. Indeed, there can be several types of […]
Sense or sensibility? Well, no matter if you are targeting a reasonable person or a sensitive one, emotions do play a huge part when it comes to responding to advertising. Today more than ever, emotional marketing is a powerful tool that any young entrepreneurs and digital marketing experts should learn to master. While making a […]
Elena Chatzopoulou, associate professor in digital marketing at EMLV, is author of a case study on #DrummondPuddleWatch social media phenomenon. The article features in the 8th European Edition of Philip Kotler’s Principles of Marketing. Philip Kotler acknowledged as the father of modern marketing is a world-renowned author of over 60 marketing books, including the bestselling […]
A couple of weeks ago, Dan Prud’homme, a lecturer at EMLV, co-published an article on prominent academic website California Management Review. The piece examines China’s model of online competition as a starting point for Western firms’ strategy to engage Chinese digital customers. Wanghongs are China-born Internet celebrities who have a significant impact on China’s digital […]
On Thursday 30 January, two EMLV teams were invited to pitch their projects in front of a jury of representatives from Orange and 5G, innovation and design experts. EMLV students presented 5G technology solutions developed as part of their 5th year Junior Consultant Projects, which are helping to improve daily lives of visually impaired and deaf people. […]
If you’re certain that artificial intelligence is replacing the role of recruiters, well… you’re wrong. It’s definitely giving them more power to stand for their company values and fill so many other important roles.
When starting a business, both successes and failures make an unforgettable learning lesson for entrepreneurs. Some are bound to happen, but this doesn’t mean that others can’t be avoided.
The integration of next-generation technologies such as AI, robotics, cloud computing, big data, and many others has caused leaders and particularly managers to rethink their strategies by prioritizing building digital fluency as a critical capability to properly lead in this digital age.
216 teams of management, engineering and digital students, 216 endangered animal and plant species, one brief and just fours days to design a digital communication project to promote a species from the International Union for Conservation of Nature (IUCN) Red List of Threatened Species. These were the ingredients for the Cross-Curricular Week 2019 challenge held […]
2019 has definitely witnessed some of the best digital marketing campaigns out there. This means that the bar has been set on a high level for the upcoming year. 2020, what have you in stored for us?
Many brands in finance, gaming, F&B, and retail were at the top of their game this past year when it comes to digital marketing efforts. So what were the mechanics that drove these successful campaigns?
In today’s digital landscape, the benefits of a well-planned digital strategy cannot be ignored. However, in some cases, understanding digital markets from the customer point of view is not enough! A pertinent categorization of products unveils insights from data different from those discovered under the consumer view paradigm. The MSc Digital Business Analytics provides an […]