On Thursday 30 January, two EMLV teams were invited to pitch their projects in front of a jury of representatives from Orange and 5G, innovation and design experts. EMLV students presented 5G technology solutions developed as part of their 5th year Junior Consultant Projects, which are helping to improve daily lives of visually impaired and deaf people. […]
If you’re certain that artificial intelligence is replacing the role of recruiters, well… you’re wrong. It’s definitely giving them more power to stand for their company values and fill so many other important roles.
When starting a business, both successes and failures make an unforgettable learning lesson for entrepreneurs. Some are bound to happen, but this doesn’t mean that others can’t be avoided.
The integration of next-generation technologies such as AI, robotics, cloud computing, big data, and many others has caused leaders and particularly managers to rethink their strategies by prioritizing building digital fluency as a critical capability to properly lead in this digital age.
216 teams of management, engineering and digital students, 216 endangered animal and plant species, one brief and just fours days to design a digital communication project to promote a species from the International Union for Conservation of Nature (IUCN) Red List of Threatened Species. These were the ingredients for the Cross-Curricular Week 2019 challenge held […]
2019 has definitely witnessed some of the best digital marketing campaigns out there. This means that the bar has been set on a high level for the upcoming year. 2020, what have you in stored for us?
Many brands in finance, gaming, F&B, and retail were at the top of their game this past year when it comes to digital marketing efforts. So what were the mechanics that drove these successful campaigns?
In today’s digital landscape, the benefits of a well-planned digital strategy cannot be ignored. However, in some cases, understanding digital markets from the customer point of view is not enough! A pertinent categorization of products unveils insights from data different from those discovered under the consumer view paradigm. The MSc Digital Business Analytics provides an […]
Smarketing is a core part of the Inbound Marketing methodology. Usually implemented in the ‘Closing‘ phase, the marketing team transfers qualified sales opportunities to the sales team, who then closes the sale.
In an article for LSE Business Review, associate professor at EMLV business school Dan Prud’homme analyses a new model that is helping businesses lock in customers and achieve longer market dominance.
Digital marketing has been growing rapidly with job opportunities that are not only new but diverse as well. There are so many different career spectra, each of which is quite varied in terms of required skills and natural abilities to keep up with fast moving business demands.
After recently obtaining its first international accredition EPAS for the Masters in Management Grande Ecole Programme, EMLV business school received the RNCP title for its MBA in Digital Marketing Strategy programme.