Many brands in finance, gaming, F&B, and retail were at the top of their game this past year when it comes to digital marketing efforts. So what were the mechanics that drove these successful campaigns?
Smarketing is a core part of the Inbound Marketing methodology. Usually implemented in the ‘Closing‘ phase, the marketing team transfers qualified sales opportunities to the sales team, who then closes the sale.
In an article for LSE Business Review, associate professor at EMLV business school Dan Prud’homme analyses a new model that is helping businesses lock in customers and achieve longer market dominance.
Digital marketing has been growing rapidly with job opportunities that are not only new but diverse as well. There are so many different career spectra, each of which is quite varied in terms of required skills and natural abilities to keep up with fast moving business demands.
After recently obtaining its first international accredition EPAS for the Masters in Management Grande Ecole Programme, EMLV business school received the RNCP title for its MBA in Digital Marketing Strategy programme.
Register now at EMLV and receive a 20% discount. You can benefit from the Early Bird discount until the end of December 2018. EMLV proposes leading expertise management coursework covering a wide scope of fundamental disciplines including finance, sales, marketing, human resources, and procurement. EMLV continuously adjusts its programs to ever-changing economic trends in order to […]
As part of their curriculum at EMLV, MBA students coming from abroad act as if they were consultants by developing a digital marketing strategy. For their project, five of them chose Moneta Alexis Foundation, an organization that is committed to providing help to economically disadvantaged people mainly in Africa, but also in Paris. Pascale, Rino, Deena, […]
Business school EMLV’s programmes MBA Digital Marketing Strategy and MSc International Business attract students from all over the world. Taught in English, these full-time programmes prepare students for career opportunities in the field of management, digital marketing, corporate finance and trade. Ivan, Rino, Ahmad, Richard and Charity study at EMLV. Ivan is Argentinian; Rino, Japanese; Ahmad, Afghan; Richard, English […]
Marie Haikel-Elsabeh is a professor of digital marketing at business school EMLV. She is also in charge of a research project in IT and e-commerce. An alumna of the American University of Paris and Paris 1 Panthéon-Sorbonne, she also holds a PhD in Management from University Paris Nanterre and Telecom Business School. Since 2014, Marie […]
From New-York City to Paris. After a first professional experience in the USA, Joey Greiner wanted to enhance his knowledge of digital marketing. The young American chose EMLV’s Digital Marketing Strategy MBA. A graduate from the Class of ’17, he chose to stay in France to launch a mobile app called Woojo. He looks back […]
Article published by Sylvie Lacoste in the Industrial Marketing Management journal of Elsevier in April 2016. Sylvie Lacoste is the head of Devinci Research Center – Business Group at Pôle Léonard de Vinci Social media has recently received increased attention from practitioners and academics. Although social media helps build relationships, no academic study to date […]
Article published by Francesco Paolo Appio, Antonella Martini, Silvia Massa and Stefania Testa in Scientometrics, Forthcoming on October 11th, 2015. Francesco Paolo Appio is a professor and researcher at EMLV and member of the Devinci Business Research Group at Pôle Léonard de Vinci. This article uses a bundle of bibliometric and text-mining techniques to provide […]