Digital Marketing

Based on institutional theory and the dynamic capability view, Surajit Bag, a Teacher Researcher at EMLV, examines the relationship between a firm’s climate change adaptation (CCA) capability and performance, focusing on the mediating influence of business-to-business (B2B) marketing capability. The study “Synergies of Institutional Theory and Dynamic Capability View in Firm Performance: Exploring Climate Change […]

Dr Ranjan’s Chaudhuri achievements in Business Marketing have been honoured with an Honorary Doctor of Science (D.Sc) degree from the University of Engineering and Management, Kolkata. This honour, approved by the Academic Council and Governing Board, is a testament to Professor Chaudhuri’s work in Business Marketing, Global Marketing, and Retail Management. His groundbreaking research and […]

EMLV teacher researcher Ranjan Chaudhuri was selected for the Basant Kumar Birla Distinguished Research Scholar Award 2022. He won the Second Prize for outstanding contribution to Management Sciences amongst all public Institutions in India. This award is the highest recognition as a researcher and teacher in Management Sciences in that country. Out of a tough […]

In today’s digital age, digital communication etiquette is a crucial aspect of building a successful career, as even the smallest digital faux pas can harm your reputation and that of your clients. In this article, we’ll discuss the top digital communication mistakes that fresh graduates need to avoid to establish a strong professional reputation when […]

EMLV’s MSc Marketing & Digital Communication programme has obtained the MSc-Master of Science accreditation delivered by the “Conference des Grandes Ecoles”. Last January, Devinci Higher Education received a favourable opinion for the accreditation of the EMLV MSc-Master of Science programme entitled “Marketing & Digital Communication”. The submission received an approbation result during the plenary session […]

It’s easy to define digital communication and give the reasoning behind it, but the how is far more complicated especially in this day and age with the rise of modern technology, advanced tools, and ever-changing customer behavior. Branding and advertising are no longer enough; marketers now need to stay up to date on the latest […]

Professor Shameek Sinha discusses his research on a new customer portfolio management model that relates a company’s marketing to its long-term survival. In a video abstract published by FNEGE – the French Foundation for Management Education, Shameek Sinha, co-author of the study, shows how long-term viable models can improve companies’ survival through balancing companies’ customer […]

Valentine’s Day, the day of love and lovers: what better time to explore the role of Data Analyst at Happn, a leading dating app. Mathieu, from the class of 2021, shares his experience in the Data Analytics Specialisation at the EMLV, his experience as a former Case Growth Analyst, and his vision for the future […]

Setting up a digital strategy takes focus, planning, and dedication, but with that comes plenty of mistakes along the way. First, you must better understand what you can’t avoid to ensure optimal results.

Trends come and go in the world of digital marketing. By analyzing past trends and staying aware of ongoing changes, you can highlight the trends that are here to stay and which will have a major impact on businesses and consumers worldwide.

Businesses worldwide have finally embraced the need for solid digital leaders, and hiring an executive position for such a relatively new role goes beyond picking candidates with digital fluency. Instead, it’s about seeing them from the other side of the screen: are they willing to take risks? And do they have the international perspective to […]

A community management internship is a unique opportunity for students to gain hands-on experience in digital marketing. As a community developer assistant at Ubisoft Mobile in Paris, Maria, an MBA student specializing in Digital Marketing at EMLV, pivoted into a digital career in the mobile gaming industry. I have always been a fan of video […]