It’s easy to define digital communication and give the reasoning behind it, but the how is far more complicated especially in this day and age with the rise of modern technology, advanced tools, and ever-changing customer behavior. Branding and advertising are no longer enough; marketers now need to stay up to date on the latest […]
Professor Shameek Sinha discusses his research on a new customer portfolio management model that relates a company’s marketing to its long-term survival. In a video abstract published by FNEGE – the French Foundation for Management Education, Shameek Sinha, co-author of the study, shows how long-term viable models can improve companies’ survival through balancing companies’ customer […]
Valentine’s Day, the day of love and lovers: what better time to explore the role of Data Analyst at Happn, a leading dating app. Mathieu, from the class of 2021, shares his experience in the Data Analytics Specialisation at the EMLV, his experience as a former Case Growth Analyst, and his vision for the future […]
Setting up a digital strategy takes focus, planning, and dedication, but with that comes plenty of mistakes along the way. First, you must better understand what you can’t avoid to ensure optimal results.
Trends come and go in the world of digital marketing. By analyzing past trends and staying aware of ongoing changes, you can highlight the trends that are here to stay and which will have a major impact on businesses and consumers worldwide.
Businesses worldwide have finally embraced the need for solid digital leaders, and hiring an executive position for such a relatively new role goes beyond picking candidates with digital fluency. Instead, it’s about seeing them from the other side of the screen: are they willing to take risks? And do they have the international perspective to […]
A community management internship is a unique opportunity for students to gain hands-on experience in digital marketing. As a community developer assistant at Ubisoft Mobile in Paris, Maria, an MBA student specializing in Digital Marketing at EMLV, pivoted into a digital career in the mobile gaming industry. I have always been a fan of video […]
The covid-19 crisis has deeply boosted digital transformation. Companies now have to think ‘online’ rather than ‘offline’. Following that worldwide digitalisation, 2021 will be shaped by very specific trends regarding marketing strategies. In 2021, more than ever before, e-reputation will be the main focus. Digital marketing has a bright future! In 2021, There Will Be […]
Founded in 2005, YouTube is one of the oldest social media platforms. While it was primarily made for entertainment purposes, it has now become an essential part of any digital marketing strategy, with more than 2 billion active users. Unlike what you may think, YouTube‘s target does not only concerns younger people, as Gen Zs […]
A new op-ed published by Erik Ernesto Vazquez in Harvard Business Review France explains how the choice of the social network affects the perceived quality of products and services offered by e-business companies. Erik Ernesto Vazquez is head of the MSc Digital Business & Analytics programme at EMLV. In an article published by the Harvard […]
It’s official, France and many European countries are, once again, quarantined. While the holiday season is approaching, stores are forced to close, which means that in 2020, Christmas shopping will mostly be online. Good news for e-commerce! Online Sales Will Be The Star Of Christmas 2020 Forget the sleigh and the reindeers, this year Santa […]
With more than 800 million active users in 2020, TikTok should not be underestimated by the Digital Marketers of today. The world’s leading destination for short-form mobile videos offers a lot of opportunities to get more visibility and, ultimately, make money. Unlike some other platforms, TikTok was not specifically developed with the objective of allowing […]