It’s easy to define digital communication and give the reasoning behind it, but the how is far more complicated especially in this day and age with the rise of modern technology, advanced tools, and ever-changing customer behavior. Branding and advertising are no longer enough; marketers now need to stay up to date on the latest trends, step up their digital communication game and collaborate with other departments to focus on forming lasting relationships with customers.
Adjusting to a changing industry is essential with the increase in competition and the brighter minds that are continuously changing the landscape with these upcoming trends emerging in 2023.
2022 Digital Communication Wrap-Up
2022 has been the year of less perfectly filtered aesthetics more authenticity, redefining and identifying objectives, setting success criteria developing and putting into practice successful marketing strategies. There has also been a surge in utilizing cutting-edge techniques and technology to achieve marketing goals that go beyond a product or service and make sure the end goal is always the customer. So what are the next 3 big digital communication trends we can expect in 2023?
Customer Experience Still Dominates
Customers now have higher expectations from brands in terms of their overall interaction with them as a result of the development of new technologies. Hence, companies must focus on delivering seamless and satisfying customer experiences through all touchpoints, including their website, social media platforms, and other channels and means of communication.
Exceptional customer experience is still expected from marketers as they develop their digital communication strategies. There has been a significant change in people’s perceptions of what marketing actually is. It’s not about persuading people to use products or take on services anymore, but rather the emphasis will be rather on creating outstanding customer experiences that will encourage repeat business.
Marketing practically takes care of itself when digital marketers concentrate on creating a healthy workplace culture and offering top-notch customer service.
Multilingual Content Marketing
The majority of online content and ads are written in English, which restricts its audience despite assuming otherwise. Online translation tools are frequently used by non-native English speakers, and they may mistranslate and misrepresent a type of content. Because of this, the production of multilingual material is increasing, especially with the quick development and availability of machine translation (MT) that will combine cutting-edge technology and the talents of local translators to produce multilingual material that accurately conveys the marketing message.
Outsourcing to Digital Marketing Experts
Outsourcing or subcontracting will be the go-to approach for any organization, small or large, in 2023 to accomplish more. No business wants to miss out on opportunities because they lack the necessary internal resources, so why not hire outside talents in digital communication? For small enterprises and start-ups alike, this might mean the difference between achieving modest growth during the first year and making significant strides in the field. In fact, numerous of these digital marketing experts also have a wealth of information to impart and apply to emerging trends in the digital sphere.
All About Visual Content
There will be an increase in this form of material over the coming year due to how well it reaches a target audience when it comes to digital marketing, where visual content is one of the major contributors.
People are consuming more visual content than ever because of the rising popularity of apps like TikTok and long-form videos on YouTube.
As a result, companies will need to provide more captivating and eye-catching content to draw in their target consumers.
This being said, the most successful visual content will be produced by micro-influencers who can reach the right audience with their transparency, honesty, and love for content creation.
Actually, an increase in influencer marketing spending is one of the digital communications trends that will rule 2023.
Predictions highlight that more brands will invest in influencer marketing in 2023 as it can be a very efficient approach to connect with a large number of potential clients. Due to its success, this is only expected to increase over time.
Overwhelmed? It Doesn’t Have to Be That Way
The strength of a digital marketer is in his knowledge, experience, and keen sense of continuous education. All three can be experienced with EMLV’s one-year international program: MSc in Marketing & Digital Communication which prepares professionals to tackle the difficulties of marketing and communication in the digital economy.
This MSc program benefits from the long history of expertise in digital challenges at EMLV Business School, which is shown in the sizeable alumni network among the major digital firms and the extensive pre-experience and executive education offerings in digital. The courses cover particular modules that let you learn more about social media marketing, digital (mobile) marketing tactics, advertising technologies, and analytics using tools for digital analytics like Google Analytics.
Are you ready to get a headstart on 2023’s digital goals?