Pursuing higher education is an investment for the future and increases the chances of earning a senior job position. Going for a Master’s degree or an MBA is well worth it. What’s the difference between an MBA and a master? The answer ultimately comes down to where students position themselves now and where they see […]
Aside from the usual stress factors of running a business, young entrepreneurs, especially millennials, are being subject to certain stereotypes that are making their job even more difficult and creating insecurities that will not allow them to properly position themselves in the market. Millennial entrepreneurs are known for their innovative ideas, creativity, and will-power. But […]
In today’s digital landscape, the benefits of a well-planned digital strategy cannot be ignored. However, in some cases, understanding digital markets from the customer point of view is not enough! A pertinent categorization of products unveils insights from data different from those discovered under the consumer view paradigm. The MSc Digital Business Analytics provides an […]
Grandes Ecoles (French: “great schools”) is not only the name of a Parisian hotel located in the historical intellectual Latin Quarter, it’s also a real institution of higher education in France, known for its highly selective admissions, its prestigious and rewarding degrees and academic excellence. In addition to these criteria, there is a true French […]
Students preparing for an internship interview tend to worry due to the lack of work experience they haven’t acquired yet. However, it’s only one part that they can easily overcome by highlighting specific achievements and skills they improved or gained during their academic journey.
Smarketing is a core part of the Inbound Marketing methodology. Usually implemented in the ‘Closing‘ phase, the marketing team transfers qualified sales opportunities to the sales team, who then closes the sale.
In this digital era, business has become more and more global, and learning about international business is no longer restricted to the courses but also in the cross – cultural diversity present in the classroom.
Any opportunity to integrate a career-related experience into an academic journey is a win situation. And in today’s highly competitive job market, employers expect to see a minimum of one internship on a student’s resume by graduation.
The Global Center for Digital Business Transformation defined a relatively new title for a senior leadership position: the Chief Transformation Officer. So what does a CTO exactly do?
Adding a responsibility to a career by embarking on a business school programme is an important decision. While there are countless advantages to pursuing it, like global networking, added knowledge and skill sets, there are a couple of questions that need to be asked for a better decision making in the matter.
Entrepreneurship myths have been scaring business owners or anyone with a new idea for a very long time, and a lot of them end up giving up before giving their business a chance. As more people aspire to become entrepreneurs, it is important to debunk myths about what makes them succeed or fail.
Digital marketing has been growing rapidly with job opportunities that are not only new but diverse as well. There are so many different career spectra, each of which is quite varied in terms of required skills and natural abilities to keep up with fast moving business demands.