The integration of next-generation technologies such as AI, robotics, cloud computing, big data, and many others has caused leaders and particularly managers to rethink their strategies by prioritizing building digital fluency as a critical capability to properly lead in this digital age.
2019 has definitely witnessed some of the best digital marketing campaigns out there. This means that the bar has been set on a high level for the upcoming year. 2020, what have you in stored for us?
Many brands in finance, gaming, F&B, and retail were at the top of their game this past year when it comes to digital marketing efforts. So what were the mechanics that drove these successful campaigns?
In the wake of the arrival of several London-based financial firms in Paris, the launch of MSc International Finance at EMLV is an additional opportunity for job-seeking students and graduates in financial services. The new international program delivers a thorough understanding of corporate strategy and financial markets and an insight into Financial valuation, Mergers & […]
Pursuing higher education is an investment for the future and increases the chances of earning a senior job position. Going for a Master’s degree or an MBA is well worth it. What’s the difference between an MBA and a master? The answer ultimately comes down to where students position themselves now and where they see […]
Aside from the usual stress factors of running a business, young entrepreneurs, especially millennials, are being subject to certain stereotypes that are making their job even more difficult and creating insecurities that will not allow them to properly position themselves in the market. Millennial entrepreneurs are known for their innovative ideas, creativity, and will-power. But […]
In today’s digital landscape, the benefits of a well-planned digital strategy cannot be ignored. However, in some cases, understanding digital markets from the customer point of view is not enough! A pertinent categorization of products unveils insights from data different from those discovered under the consumer view paradigm. The MSc Digital Business Analytics provides an […]
Grandes Ecoles (French: “great schools”) is not only the name of a Parisian hotel located in the historical intellectual Latin Quarter, it’s also a real institution of higher education in France, known for its highly selective admissions, its prestigious and rewarding degrees and academic excellence. In addition to these criteria, there is a true French […]
Students preparing for an internship interview tend to worry due to the lack of work experience they haven’t acquired yet. However, it’s only one part that they can easily overcome by highlighting specific achievements and skills they improved or gained during their academic journey.
Smarketing is a core part of the Inbound Marketing methodology. Usually implemented in the ‘Closing‘ phase, the marketing team transfers qualified sales opportunities to the sales team, who then closes the sale.
In this digital era, business has become more and more global, and learning about international business is no longer restricted to the courses but also in the cross – cultural diversity present in the classroom.
Any opportunity to integrate a career-related experience into an academic journey is a win situation. And in today’s highly competitive job market, employers expect to see a minimum of one internship on a student’s resume by graduation.