In the dynamic world of global marketing, the bridge between local authenticity and worldwide recognition is paved with strategic insight and cultural sensitivity. Brands that master the art of weaving local influences into their global presence often find themselves at the pinnacle of consumer admiration and loyalty.
The luxury sector, long synonymous with exclusivity and opulence, is undergoing a transformative shift. As we move into 2023 and beyond, a new paradigm is emerging: ethical luxury. So how is social responsibility becoming a cornerstone in the strategies of luxury brands and reshaping the industry’s future?
École de Management
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