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MSc Marketing & Digital Communication

EMLV / Programmes / MSc Marketing & Digital Communication


MSc Marketing & Digital Communication

Meeting the challenges of a digital economy

The MSc in Marketing & Digital Communication is a one-year international programme that trains professionals who will take up the challenges of marketing and communication in a digital economy.

This MSc programme benefits from EMLV Business School’s expertise in digital issues for many years, which is materialized by a significant alumni network among the main digital players, and a rich pre-experience and eecutive education offer in digital. The courses cover specific modules that allow you to learn more about digital (mobile) marketing strategies, advertising technology and social media marketing, as well as analytics and business modeling with digital analytics tools such as Google Analytics.

aacbc accredited - MSc Marketing & Digital Communication

MSc Marketing & Digital Communication accredited RNCP – Conférence des Grandes Ecoles • AACSB accredited • 12 month programme • 90ECTS • Tuition fee 12500€ • Intake: October

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    Overview

    Programme Overview

    This program is designed to meet the needs of professionals who are currently working in various digital fields.

    Through an intensive blend of lectures and taught modules with practical, hands-on experience that helps you to develop marketing knowledge and learn how to apply it, this MSc degree will provide you with all the skills you need to become a qualified digital marketing manager or communicator.

    Our MSc in Marketing & Digital Communication is designed to meet the expectations of companies and to support their digital transformation. From digital device design to results analysis, from strategic planning to influencer marketing, the program covers all the operational fields necessary for a marketing communicator or manager in the digital economy.

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    msc marketing digital communication emlv 1 552x720 - MSc Marketing & Digital Communication

     

    philippe wagner - MSc Marketing & Digital Communication Philippe Wagner

    Director of Programmes

    ESSEC degree

    Marketing

    Business Principles

    • Data analytics for managers
    • Business ethics and social responsibility
    • Business strategy
    • Management and leadership
    • Project management & consulting
    • Business simulation

    Marketing Strategy

    • Marketing Principles
    • Research methods and data analysis
    • Consumer behaviour
    • Advertising and corporate communication
    • Strategic Planning
    • Digital Transformation of Customer journey
    • Influence marketing and social media

    Digital Operations

    • Digital economy and Platforms
    • Digital communication / Google Ads
    • Website conception – SEO & analytics
    • Customer strategy & CRM
    • Mobile marketing
    • Growth hacking
    • UX design

    + Research methods, French as a foreign language, Visits to French companies, Career development …


    Our Students

    Career

    Career services & Employment

    Our graduates will benefit from the global understanding of marketing & digital communication. The learning experience within the programme will allow you to access strategic positions in the marketing & digital communication at international level.

    You will aspire to leading roles such as Digital marketing manager, Digital strategist, SEO/SEA specialist, Ecommerce marketing director, Marketing communications manager, Marketing data analyst, Affiliate marketing manager, Digital product marketing manager, Social media strategist, Content marketing manager …

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    The EMLV careers service aims to help students realise their potential by offering dedicated careers coaching to define and achieve their career goals.

    As a student of EMLV, you’ll attend careers seminars and events throughout your studies, such as the iPitch&Meet event.

    Each year, the EMLV careers service proposes 40 exclusive on-campus events to introduce students to companies and to our network of 10,000 alumni:

    • International Week
    • Alumni fairs (in Paris and overseas in partner institutions)
    • Meet & Greet with corporate partners
    • Career development workshops
    • Job fairs (in Paris and overseas in partner institutions)
    • Devinci Startup events

    The EMLV is proud of its student community engagement and its three career-oriented student clubs:

    • Devinci Partners (focused on relations with corporate partners)
    • Devinci Junior Entreprise (offers junior consultant services to companies)
    • Devinci Investments (opens the doors for students hoping to learn more about Finance)

    The careers service and employment in numbers:

    • 15,000 internship opportunities published on our dedicated platform
    • 40 company visits/conferences per year
    • More than 200 corporate partners attend our events
    • 7 job fairs per year
    • 1 Devinci Startup service to guide you to create your company

    Learn more about our careers events.


    How to Apply

    How to apply


    Requirements

    EMLV welcomes self-motivated students looking to tackle new challenges. We look for students from any academic background, as long as they present a clearly defined study project or career goal.

    Applicants must meet the following minimum requirements:

    • 4 year undergraduate degree or 240ECTS or equivalent.
    • IELTS 6.5 (or TOEIC/TOEFL/CEC equivalent)
      Native English speakers, and those who have previously graduated from a programme taught in English, are exempted

    We understand that many English testing centres are closed due to the precautionary measures imposed by many countries to control the Covid-19 outbreak. If you are unable to take your English test, we are happy to offer some alternatives:

    1. If you have previously passed an official English test, even if it is past its official expiry date, you can submit this to your application.
    2. You can take the TOEFL iBT® Special Home Edition
    3. You can take the Duolingo online English test (except Chinese applicants)
    4. If you have previously passed an EasySpeaking test, you can submit this to your application.

    For more information contact

    For further information, please contact the international admissions team :  international.admission@devinci.fr

    Whatsapp +33 (0)7 86 16 74 66

    Apply online in 5 minutes

    Application process

    Admission to EMLV programmes is selective. We encourage candidates from business and non-business backgrounds to apply. Selection is based on academic excellence, study projects, personal achievements, international awareness and the willingness to contribute to EMLV Business School’s learning environment. Candidates will be evaluated first on their application documents and secondly on their performance during the online interview.

    All applications to programmes at EMLV Business School must be made on our online application portal. Your application will be evaluated by the admissions team and by the course director. You will be notified by email of the final decision.

    Important Note: Please use only ONE email address to submit your Online Application and to communicate with the Admissions team.

    Your application may be done in several stages. The information entered each time will not be lost. Application fees must be paid online by bank card. The application fee is not refundable under any circumstances. If you encounter any problems during the completion of your online application, please send an email to international.admissions@devinci.fr


    Faculty

    sebastien tran 150x150 - MSc Marketing & Digital Communication Sébastien Tran Dean PhD in economics - Université Paris Dauphine, HDR -…
    pascale 150x150 - MSc Marketing & Digital Communication Pascale Bueno Merino Dean for Research HDR, PhD, Université de Caen Basse-Normandie Internationalisation…
    LaurentAleonard 150x150 - MSc Marketing & Digital Communication Laurent Aléonard Associate Dean / Dean for Academic Affairs EM Lyon –…
    philippe wagner 150x150 - MSc Marketing & Digital Communication Philippe Wagner Director of Programmes ESSEC degree Marketing
    insaf 150x150 - MSc Marketing & Digital Communication Insaf Khelladi Head of the Business Group, De Vinci Research Center PhD,…
    fawaz alhussan 150x150 - MSc Marketing & Digital Communication Fawaz Baddar Alhussan Head of MBA Programme PhD, Cranfield School of Management Strategic…
    basma taieb 2 150x150 - MSc Marketing & Digital Communication Basma Taieb Assistant Professor PhD in Management, Aix en Provence University Marketing,…
    VirginieFerrouillat 150x150 - MSc Marketing & Digital Communication Virginie Ferrouillat Head of masters in apprenticeship, and of the master in…
    marjorie2 150x150 - MSc Marketing & Digital Communication Marjorie Lecerf Director of studies for the Grande Ecole Programme Doctorat en…
    thierry delecolle 150x150 - MSc Marketing & Digital Communication Thierry Delecolle Director of Development Phd in Management - Université Paris Dauphine…
    martino grasselli 150x150 - MSc Marketing & Digital Communication Martino Grasselli Head of the Finance Group PhD in Applied mathematics, Università…
    laurence carrasus 1 150x150 - MSc Marketing & Digital Communication Laurence Carassus Professor of Finance HDR, PhD in Applied Mathematics, Paris 1 University…

    See all members of Faculty

    Tuition fees

    Tution fees & Finance your education

    FEES: €12500
    APPLICATION DEADLINE: August (October intake)

    Fees include :

    • Tuition fees
    • School administrative fees
    • Access to student facilities (La Defense campus including library, sports rooms, cafeterias, incubator)
    • Access to the EMLV careers service during your studies
    • Lifetime access to the EMLV alumni network

    Scholarships

    EMLV offers merit-based scholarships and guidance for government scholarships.

    EMLV Early Bird scholarship

    The Early Bird is a waiver of 20% of the tuition fee at EMLV for candidates who complete their application and pay the application fee of €50 before March 31st.

    De Vinci Excellence Scholarship

    De Vinci Higher Education Group has made available funds for talented students hoping to pursue their studies in ESILV and EMLV schools.

    Eiffel scholarship

    The Eiffel scholarship program is a tool developed by the Ministry for Europe and Foreign Affairs to allow French higher education institutions to attract the best foreign students in diploma courses at Masters’ and Doctorate/PhD level.

    Other scholarships

    Campus France is a public institution in charge of promoting French higher education abroad and welcoming foreign students and researchers to France. It encourages international mobility and manages scholarship programmes and the alumni network. Campus France manages Campus Bourses (Campus Scholarships) provides information on the scholarships offered to foreign students.

    Find full details of EMLV scholarships on the Fees and Funding page


    FAQs

    Frequently Asked Questions


    Accomodation

    The school does not own or manage its own accommodation. We have a partnership with a dedicated online housing search platform. Once you have paid the deposit, you will be granted access to that platform to begin your search.

    You should budget around 750 and 900 euros for a studio. We strongly encourage students to begin their search as early as possible (even before applying for a visa).

    Application

    All applications must go through our online portal. Once you have uploaded all your documents online, you must pay the application fee to submit your application. Next, we will schedule an online interview to assess your profile and motivations.

    The admissions team attends numerous international student fairs throughout the year. The list of fairs that we will be attending is on our web site, learn more here
    Please contact (international.admissions@devinci.fr) to arrange an appointment during our visit to your country.

    Applications open in October and close in early July.

    There is only one intake per year in September or October.

    Please check the programme page for specific requirements.

    You will need your CV, your motivation letter, a copy of your grade transcripts and any degrees your already hold, your language test score (if applicable), a copy of your passport, and a photograph of yourself.

    If English is not your first language, you must demonstrate a B2 level. You should provide a test score (TOEIC, TOEFL, IELTS, PTE, Cambridge). If English is your first language or if you have graduated from a programme taught in English, you do not need to present an official test score. We will ask you to prove that you graduated from a programme fully taught in English (eg a letter from your school).

    Yes, you can apply and might be accepted if you score higher than 80% during the interview or if you provide a French certificate (DALF, DELF, TCF) of at least B1 level.

    If you are admitted, you must pay the deposit to secure your place on the programme. Then you will receive an official enrolment letter, which will allow you to start your Visa application.

    Financing

    We offer various scholarship each year. Please consult our dedicated page for more information.

    Please check the programme page for up to date pricing, which varies from one programme to another. More info on fees and funding.

    After being accepted to study, you must make the deposit payment to secure your place. Your remaining fees will be invoiced after the start of your programme and can be paid in instalments.

    Accommodation: 750€ – 900€ per month
    Food: 150€ – 250€ per month
    Transport: 75€ per month

    Internships

    The school does not operate a direct placement system but does offer a full support. We host on-campus careers fairs so that you can meet company recruitment representatives. You will also have seminars to help you with CV writing, interview preparation, etc. The school will also provide all the necessary documentation to validate your internship.

    In France, by law, companies must pay interns who work for longer than 2 months.

    Programme

    You will have classes from Monday-Friday; you may occasionally have an exam on a Saturday. Your earliest class might begin at 8.30am and your latest class might finish at 8.30pm, but you will never have a full 12 hour day. You will have been 18-24 hours of class per week, depending on your programme. Your timetable changes from one week to the next and will be available online one week in advance.

    All of our English-taught programmes have compulsory French classes included as part of the tuition fees. You will sit a French test when you arrive to find your level, so we can put you in an appropriate group.

    Students must have spent one full year in France to be eligible to study in Alternance. So, you cannot study in Alternance during your first year in France.

    Student Visa

    Your Visa application should go through your local Campus France office. You can use your enrolment letter from the school to begin your Visa application.

    We will refund your deposit upon presentation of the official refusal document.

    French law authorises foreign students to an auxiliary work of 964 hours during the year, the equivalent of 60% of the legal working year. It can only be auxiliary income. When you work in France, whether or not you are a student, you are guaranteed a minimum wage by law. We recommend that you begin your programme before looking for a job – your school work is your priority and we cannot allow absences for your job.

    Yes. International students who have graduated from an RNCP or CGE accredited EMLV programme are eligible for Job seeker/ new business creator residence permit ( former APS. This residence permit allows students to renew their student visa for 1 year to look for a job or create a company in France. Learn more here




    More about MSc Marketing & Digital Communication

    With the MSc in Marketing & Digital Communication, you will gain unique insights into today’s marketing world. This is a one-year full-time degree program. This course offers expertise in all aspects of digital marketing, allowing you to develop and implement strategies that are aligned with business goals.


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