Trends come and go in the world of digital marketing. By analyzing past trends and staying aware of ongoing changes, you can highlight the trends that are here to stay and which will have a major impact on businesses and consumers worldwide.
The business and technology world is always on the move; growing, changing, and bringing in new digital marketing trends. A huge part of your success as a digital marketer is the “know” when it comes to these trends and how to leverage them.
Digital Marketing Trends: Between Customer Experience and Employee Engagement
Our demographic has been changing drastically in the last 2 to 5 years, with the growing generation valuing transparency and empathy above all else. With everyone being connected all the time through mobiles, and optimizing them should be at the top of your list: mobile-first marketing.
Moreover, not only customers are connected to one another for peer-to-peer experience but also brands are making sure that the customer experience is personalized from start to finish.
Every year is the year of the customer, so that’s not exactly a trend per-say; however, we’re no longer trying to convince people to buy from or work with your company, but instead, the priority has moved towards providing fantastic customer experiences that will keep people coming back for more which ultimately builds a wonderful service throughout the customer’s journey and encourages a positive business culture for employees.
Employees Engagement, and beyond
We no longer talk in terms of just engagement in the product or service they’re representing, but in 2022, companies are taking it a step further and focusing on Employee Activation.
Research found that 46% of consumers will abandon a brand if its employees are not knowledgeable, and bad employee attitude is the number one factor that stops individuals from doing business with a company.
As the front-liners of any business, focusing on employees’ interactions with customers is at the center stage of marketing strategies. The key to this is building a solid foundation of employee engagement and taking steps to ensure every employee understands and is aligned with your brand mission and values.
Interactive Content Marketing
Marketing teams in 2022 need to have a strategic approach to content creation whereby quality over quantity remains supreme. As social media continues to grow, its impact is more and more focused on connected people and businesses that share the same values ad that could evolve together. Staying ahead of the curve with creative, immersive marketing materials will help you stay in the game.
Some materials to keep in mind and get familiar with are:
- 360-degree virtual reality videos and 3D images.
- Augmented reality materials
- Polls, quizzes, and questionnaires.
Hybrid Gatherings and Events
When COVID first hit virtual events rose in popularity to fill the gap and succeeded quite nicely. Yet, even though life is getting back to normal little by little, marketers need to be aware that not all their current or potential customers are ready for the shift back. Some of them got used to virtual events but found they preferred them and wanted to keep attending them. In other words, marketing professionals now have two different audiences to attend to, both equally important.
Not only businesses have jumped on this wagon, but business schools were the first to adapt quickly to the worldwide changes that have been happening in the past couple of years. By using up-and-coming immersive technologies in addition to live streaming options and high-tech tools, they were able to support the needs of international students and adapt their activities as well as learning programs with their hybrid approach.
AI Takes 2022 by Storm
Artificial Intelligence is not only changing the future of digital marketing but also shaping it. As AI is becoming more accessible, using it as a tool in 2022 to analyze data, predict trends, and enhance a business’ quality is key and digital marketers need to embrace a more customer-centric approach and transform the marketing model.
With AI technology, marketers can spot trends and predict them for their long-term goals. They can then make decisions based on these facts, how to allocate their budgets and who they should target which allows businesses to produce smarter, more targeted advertisements as well.
How to Start Preparing for Upcoming Digital Marketing Trends?
Having great instincts in the industry as well as a watchful eye for the latest digital marketing trends is not enough. Supporting those skills with the right core education will take you far and prepare you in your journey of becoming a leader in the field.
The MBA at EMLV combines real-world connections and hands-on learning, so you can rise to the challenges of a fast-evolving digital business environment. This MBA is designed for business professionals and entrepreneurs with a minimum of 3 years of work experience who wish to learn to work outside of their comfort zone.
In a single year, you will gain firsthand knowledge of the entrepreneurial mindset and strategic skills required to drive innovation in today’s digital business world. Studying on a one-year programme in Paris means minimal disruption to your career. This one-year break is your perfect opportunity to set yourself new challenges and push back your limits to design and build your international path.
Are you ready for 2022’s digital scene and beyond?