Paras Khushiramani is a MBA student at EMLV, in the heart of La Défense business district. Course structure, school atmosphere and Parisian life… views of an Indian young man on studying in France.
Before coming to EMLV, Paras had completed his education and started working in India. After a two-year experience as digital marketer in Mumbai, he felt the need to enhance his knowledge of digital marketing strategy.
“An amazing course structure”
Paras had always wished to come to Paris, but what convinced him of studying at EMLV is the course structure offered by the Digital Marketing Strategy MBA.
“The educational approach is much more practical than in India, at EMLV the six-month course is followed by a six-month internship”.
The balance between theoretical and practical knowledge is central in the MBA’s educational approach. Many courses use case studies, giving students the opportunity to work on real business problems. Consultant projects also are the occasion for students to put their knowledge into practice when creating a digital and social media strategy for companies. At the end of the project, students are able to apply the concepts, tools and methods taught during the course in a professional context. They can coordinate a mission from the initial brief to the delivery, following expectations of customers.
Paras and four fellow students participated in a challenge organized by wine and spirits multinational Pernod Ricard, as part of the course. They were among the ten finalist teams to be invited to Shanghai by the brand in order to pitch their digital marketing strategy project.
“Living in Paris gives you a different feeling”
No doubt about it, Paras has fallen for Paris. Whether among bustling La Défense business district or in the lively neighbourhood of Bastille, where he likes to go with friends, Paras feels at home in the French capital. Classes are taught exclusively in English, most of the students in the latest MBA DMS promotion are coming from abroad. Paras particularly enjoyed the school spirit, within his class but also on EMLV campus, shared by engineering school ESILV and digital school IIM.
“Everyday there are new activities and you actually feel alive! Whenever we have a break, we go to the “foyer” and enjoy this good atmosphere”
Pôle Léonard de Vinci’s associations are here to help students adapt to life on campus and bring them together around common projects. They take part in the promotion of the three schools and focus on all areas: solidarity, sport, culture, citizenship, student democracy to name but a few.
The way to a successful career in the digital sector
The MBA aims to give the students the necessary skills to achieve a successful career in the digital sector.The main objectives are firstly, to provide the students with the tools to analyse this evolving industry, and secondly, to teach them leadership and management skills that are vital in this highly competitive environment.
The core courses of the MBA are focused on digital marketing and communication: digital and social media marketing strategy, web-marketing, cross canal marketing, digital communications, e-business and marketing of IoT.
The students develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They learn how to anticipate on the evolution of the digital economy, e-business and digital marketing.
Are you interested in pursuing an MBA? Read more about it here.