MBA Digital Marketing Strategy

EMLV / Programmes / MBA Digital Marketing Strategy

MBA in Digital Marketing Strategy

An immersive experience at the heart of digital technology

Thanks to empirical and practical teaching methods, students will acquire technical as well as managerial skills. This dual competence facilitates access to positions such as digital project manager, digital brand manager, social media manager and search marketing consultant. Our MBA students, who come from different backgrounds, appreciate this context of diversity and experience sharing, which makes our course even more enriching.

MBA in Digital Marketing Strategy • RNCP accredited • 12 month programme • 60ECTS
Tuition fee: 11700€ • Intake: November 2nd • Application deadline: August 17th

Apply online in 5 minutes   COVID-19 guidelines: 2020 fall intake

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Learning Outcomes

Learning Outcomes

The MBA in Digital Marketing strategy aims to give the students the necessary skills to boost their career in the digital sector.

Students will learn with professionals from corporate partners and full-time faculty staff. They will learn how to anticipate the evolution of the digital economy, e-business and digital marketing.

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mba dms course structure - MBA Digital Marketing Strategy

The MBA in Digital Marketing Strategy is the formula for success to help you to find your job in this connected digital world. Students will learn to master the latest tools used to orchestrate and automate marketing campaigns. They will learn how companies organise their tools, processes and digital resources. Students will also receive coaching to develop their personal and professional skills while working on their consultant project and challenges with real companies.

Management & Business Strategy

Management strategy
Risk and crisis management
Corporate financial management
Business strategy in a global market
Digital economy

Business & Ethics

Ethics and CSR
International business law
Human resource management and careers in a digital age
Business simulation

Marketing Strategy, Business & Analytics

Customer relationship management
Marketing 360 cross channel strategy
Social media strategy
Mobile marketing
Data management and analytics
Integrative case study

Web project management

Website designing
UX design

+ Building Leadership Competencies, Entrepreneurship & Organisational Management, Soft Skills & Research Methods

Our Students

Our Students

Meet our MBA Digital Marketing Strategy students

The MBA students of EMLV share their experience on living and studying in Paris. This is their story.

The EMLV programmes have been designed to help students to reach their highest potential as future leaders.

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Career services & Employment

The EMLV careers service aims to help students realise their potential by offering dedicated careers coaching to define and achieve their career goals.

As a student of EMLV, you'll attend careers seminars and events throughout your studies, such as the iPitch&Meet event.

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Each year, the EMLV careers service proposes 40 exclusive on-campus events to introduce students to companies and to our network of 10,000 alumni:

  • International Week
  • Alumni fairs (in Paris and overseas in partner institutions)
  • Meet & Greet with corporate partners
  • Career development workshops
  • Job fairs (in Paris and overseas in partner institutions)
  • Devinci Startup events

The EMLV is proud of its student community engagement and its three career-oriented student clubs:

  • Devinci Partners (focused on relations with corporate partners)
  • Devinci Junior Entreprise (offers junior consultant services to companies)
  • Devinci Investments (opens the doors for students hoping to learn more about Finance)

The careers service and employment in numbers:

  • 15,000 internship opportunities published on our dedicated platform
  • 40 company visits/conferences per year
  • More than 200 corporate partners attend our events
  • 7 job fairs per year
  • 1 Devinci Startup service to guide you to create your company
  • 48% of students find a job before graduation
  • 96% employment rate within 4 months of graduation
  • 40,200€ average yearly salary after graduation (MiM, MSc and MBA programmes)

Learn more about our careers events.

How to Apply

How to apply


EMLV welcomes self-motivated students looking to tackle new challenges. We look for students from any academic background, as long as they present a clearly defined study project or career goal.

Applicants must meet the following minimum requirements:

  • 4 year undergraduate degree or 240ECTS or equivalent.
  • 3 year minimum of professionnal experience
  • IELTS 6.5 (or TOEIC/TOEFL/CEC equivalent)
    Native English speakers, and those who have previously graduated from a programme taught in English, are exempted

We understand that many English testing centres are closed due to the precautionary measures imposed by many countries to control the Covid-19 outbreak. If you are unable to take your English test, we are happy to offer some alternatives:

  1. If you have previously passed an official English test, even if it is past its official expiry date, you can submit this to your application.
  2. You can take the TOEFL iBT® Special Home Edition
  3. You can take the Duolingo online English test 
  4. If you have previously passed an EasySpeaking test, you can submit this to your application.

For more information contact

For further information, please contact the international admissions team :

Whatsapp +33 (0)7 86 16 74 66

Apply online in 5 minutes

Application process

Admission to EMLV programmes is selective. We encourage candidates from business and non-business backgrounds to apply. Selection is based on academic excellence, study projects, personal achievements, international awareness and the willingness to contribute to EMLV Business School's learning environment. Candidates will be evaluated first on their application documents and secondly on their performance during the online interview.

All applications to programmes at EMLV Business School must be made on our online application portal. Your application will be evaluated by the admissions team and by the course director. You will be notified by email of the final decision.

Important Note: Please use only ONE email address to submit your Online Application and to communicate with the Admissions team.

Your application may be done in several stages. The information entered each time will not be lost. Application fees must be paid online by bank card. The application fee is not refundable under any circumstances. If you encounter any problems during the completion of your online application, please send an email to


sebastien tran 150x150 - MBA Digital Marketing Strategy Sébastien Tran Dean PhD in economics - Université Paris Dauphine, HDR -…
philippe wagner 150x150 - MBA Digital Marketing Strategy Philippe Wagner Assistant Director ESSEC degree Marketing
nicholas paparoidamis 150x150 - MBA Digital Marketing Strategy Nicholas Paparoidamis Dean for Research HDR - Université de Rennes I •…
LaurentAleonard 150x150 - MBA Digital Marketing Strategy Laurent Aléonard Dean for Academic Affairs EM Lyon – PhD in Management,…
martino grasselli 150x150 - MBA Digital Marketing Strategy Martino Grasselli Head of the Finance Group PhD in Applied mathematics, Università…
PhilippeSpach 150x150 - MBA Digital Marketing Strategy Philippe Spach Head of Apprenticeship specialisation in Digital HR MBA, University of…
VirginieFerrouillat 150x150 - MBA Digital Marketing Strategy Virginie Ferrouillat Head of Apprenticeship program, Negociation & Sales specialisation Master in…
moez essid 150x150 - MBA Digital Marketing Strategy Moez Essid Professor in accounting, management control & auditing, Head of the…
beatrice durand 150x150 - MBA Digital Marketing Strategy Béatrice Durand-Megret Professor of marketing, Head of the Marketing, Innovation & Distribution,…
erik vazquez 150x150 - MBA Digital Marketing Strategy Erik Ernesto Vazquez Head of the MSc in Digital Business & Analytics DBA…
laure bertrand 150x150 - MBA Digital Marketing Strategy Laure Bertrand Head of the Soft Skills and Transversal Projects Department EM…
JillTynan 150x150 - MBA Digital Marketing Strategy Jill Tynan Head of Management Accounting & Information Systems specialisation Master in…

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Tuition fees

Tution fees & Finance your education

FEES: €11700

Fees include :

  • Tuition fees
  • School administrative fees
  • Access to student facilities (La Defense campus including library, sports rooms, cafeterias, incubator)
  • Access to the EMLV careers service during your studies
  • Lifetime access to the EMLV alumni network

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EMLV offers merit-based scholarships and guidance for government scholarships.

EMLV Early Bird scholarship

The Early Bird is a waiver of 20% of the tuition fee at EMLV for candidates who complete their application and pay the application fee of €50 before February 15th.

EMLV Diversity scholarship

The Diversity Scholarship is a waiver of 10% to 50% of the tuition fee for non-French candidates applying to EMLV Master programmes.

Eiffel scholarship

The Eiffel scholarship program is a tool developed by the Ministry for Europe and Foreign Affairs to allow French higher education institutions to attract the best foreign students in diploma courses at Masters’ and Doctorate/PhD level.

Other scholarships

Campus France is a public institution in charge of promoting French higher education abroad and welcoming foreign students and researchers to France. It encourages international mobility and manages scholarship programmes and the alumni network. Campus France manages Campus Bourses (Campus Scholarships) provides information on the scholarships offered to foreign students.

Find full details of EMLV scholarships on the Fees and Funding page


Frequently Asked Questions


The school does not own or manage its own accommodation. We have a partnership with a dedicated online housing search platform. Once you have paid the deposit, you will be granted access to that platform to begin your search.

You should budget around 750 and 900 euros for a studio. We strongly encourage students to begin their search as early as possible (even before applying for a visa).


All applications must go through our online portal. Once you have uploaded all your documents online, you must pay the application fee to submit your application. Next, we will schedule an online interview to assess your profile and motivations.

The admissions team attends numerous international student fairs throughout the year. The list of fairs that we will be attending is on our web site, learn more here
Please contact ( to arrange an appointment during our visit to your country.

No. You must pay the application fee before we will review your files. The fee is non-refundable.

Applications open in October and close in early July.

There is only one intake per year in September or October.

Please check the programme page for specific requirements.

You will need your CV, your motivation letter, a copy of your grade transcripts and any degrees your already hold, your language test score (if applicable), a copy of your passport, and a photograph of yourself.

If English is not your first language, you must demonstrate a B2 level. You should provide a test score (TOEIC, TOEFL, IELTS, PTE, Cambridge). If English is your first language or if you have graduated from a programme taught in English, you do not need to present an official test score. We will ask you to prove that you graduated from a programme fully taught in English (eg a letter from your school).

Yes, you can apply and might be accepted if you score higher than 80% during the interview or if you provide a French certificate (DALF, DELF, TCF) of at least B1 level.

If you are admitted, you must pay the deposit to secure your place on the programme. Then you will receive an official enrolment letter, which will allow you to start your Visa application.


We offer various scholarship each year. Please consult our dedicated page for more information.

Please check the programme page for up to date pricing, which varies from one programme to another. More info on fees and funding.

After being accepted to study, you must make the deposit payment to secure your place. Your remaining fees will be invoiced after the start of your programme and can be paid in instalments.

Accommodation: 750€ – 900€ per month
Food: 150€ – 250€ per month
Transport: 75€ per month


The school does not operate a direct placement system but does offer a full support. We host on-campus careers fairs so that you can meet company recruitment representatives. You will also have seminars to help you with CV writing, interview preparation, etc. The school will also provide all the necessary documentation to validate your internship.

In France, by law, companies must pay interns who work for longer than 2 months.


You will have classes from Monday-Friday; you may occasionally have an exam on a Saturday. Your earliest class might begin at 8.30am and your latest class might finish at 8.30pm, but you will never have a full 12 hour day. You will have been 18-24 hours of class per week, depending on your programme. Your timetable changes from one week to the next and will be available online one week in advance.

All of our English-taught programmes have compulsory French classes included as part of the tuition fees. You will sit a French test when you arrive to find your level, so we can put you in an appropriate group.

Students must have spent one full year in France to be eligible to study in Alternance. So, you cannot study in Alternance during your first year in France.

Student Visa

Your Visa application should go through your local Campus France office. You can use your enrolment letter from the school to begin your Visa application.

We will refund your deposit upon presentation of the official refusal document.

French law authorises foreign students to an auxiliary work of 964 hours during the year, the equivalent of 60% of the legal working year. It can only be auxiliary income. When you work in France, whether or not you are a student, you are guaranteed a minimum wage by law. We recommend that you begin your programme before looking for a job – your school work is your priority and we cannot allow absences for your job.

Yes. International students who have graduated from an RNCP or CGE accredited EMLV programme are eligible for Job seeker/ new business creator residence permit ( former APS. This residence permit allows students to renew their student visa for 1 year to look for a job or create a company in France. Learn more here

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International Contacts

Alain Ouvrieu

Director of the International Relations Department

+ 33 1 41 16 72 50
Alain Ouvrieu Linkedin Alain Ouvrieu e-mail

Degree-seeking students

Whatsapp : +33 7 86 16 74 66

Exchange students

+33 1 41 16 72 51

International Partners

+33 1 41 16 72 90 / 72 48

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