Digital marketing has been growing rapidly with job opportunities that are not only new but diverse as well. There are so many different career spectra, each of which is quite varied in terms of required skills and natural abilities to keep up with fast moving business demands.
Whether it’s the tech, the creative, or the marketing sector, there will always be digital jobs available. So here’s a breakdown of some of the best jobs in digital marketing that are in demand and have a solid salary trajectory in the coming years.
Digital Marketing SEO & SEM Specialists
SEO and SEM are the core for a solid digital marketing campaign. Anyone posesses technical knowledge and digital marketing expertise, especially in the managerial end of the spectrum, will be the highest earners in this field. SEO and SEM are difficult to specialize in, mainly due to the instability of the algorithms. Businesses must stay up-to-date in order to have a consistently high ROI and the bigger the business is, the more complex this can be.
Content Creators and Managers
They play a central role in the digital marketing team as they overlook almost all levels of marketing as they need to be technically and strategically skilled. Content managers not only create SEO-oriented strategies and marketing plans, but also organize, store, and manage them as well, which means their job doesn’t end. They need to understand how it feeds into different subsets of the marketing plan. They also need to have a grasp on how to develop and share the huge variety of content that is targeted to their audience. they are also in charge of supervising and guiding the content writers and designers while developing editorial calendars, developing engaging videos, and using analytics for reports. They need to be able to coordinate teams and work with a diverse range of clients.To this end, they not only need to be great writers, but they also need to be able to create stellar content that works across multiple channels. They also need to be good at relationship building, creative, organized and self-motivated.
Requirements for both content managers and SEO specialists: at least 5 years of experience as digital content manager, web writer or content editor, A bachelor’s degree in the common majors which includes: journalism, communications, advertising and marketing, creative writing, technical writing and information management, or even business. An MBA would be an icing on the cake, to help managers perfect their knowledge and technical skills in the field of digital marketing.
User Experience designers are responsible for the end-to-end development of websites and digital marketing applications. With a strong technical background, they can also be talented in the creative design area. They don’t look at the website as a separate entity but rather as a part of the whole marketing scheme, and to that end they need to understand audiences too and have an in-depth knowledge of the product or service involveed. The usually take the lead role in project management for visual design and testing, with a specific eye on the usability of a website or application from start to finish.
Analysts & AI Specialists
AI (Artificial Intelligence) is one of the up-and-coming technologies heavily used in digital marketing. With the rise of big data, anyone who can create systems to analyze this information in such a way that it can be applied to strategic marketing will be highly in demand. Most people who specialize in these areas will have technical degrees and a computing science background and a deeper understanding of optimization and machine learning, as well as programming. Data analysts will always be in demand as the world becomes more and more data-dependent with the perfect example in mind: the Internet of Things.
Requirements: An MSc degree that explores diverse digital business models, analytical frameworks and new tools that shape today’s business environment and digital marketing sectors.
The advantage of this field is that it can’t be restricted to any industry since every business needs an online presence to be able to compete in the market.
Interested in this field? Check out EMLV business school’s masters and MBA programmes.