Social media has undoubtedly changed the way people see the world and make, not only daily easy decisions, but also life-changing ones like exploring higher education opportunities. Business schools are now able to share information not only with their inner network but also with potential candidates through their social media channels.
Research shows that young people consider communications on social media as more credible compared to traditional media. This is very accurate for international students as well.
Accessibility
Social media is a very useful tool for international students since their location can be a primary barrier to initially attempt and visit the campus they’re interested in. That’s where social media comes in to offer these students all the necessary content that will help them explore the values of the business school, its programmes, ranking, alumni network, instructors’ background and experience, and also the campus itself via virtual tours and guides.
The platforms are not only helpful to prospective students but also their parents who want to access resources and information faster and more efficiently, and who also might have a better judgement on whether certain information is credible or not, especially being surrounded with fake news and accounts that portray a deceiving image that could manipulate young people’s decision; which is why it’s important to get valuable insights online by checking the credibility of the accounts on universities’ landing page, together with the most accurate and up-to-date information about tuition fees and courses.
Social Media Connection
Potential students are not the only ones using social media to explore their options; business schools alike are becoming more active on multiple channels since it has been shown that there’s a positive correlation between the popularity of a university’s social media channels and the number of international students they recruit. The universities’ online presence seems to reflect their ability to welcome international students and answer their questions through updated FAQs section, blog articles, scholarship promotion, and a strong alumni network; creating a consistent base to help them get ready for their application, enrolment, and final admission where they will be able to officially visit and discover their new campus.
In fact, students can discover different sides of the business school they’re considering: through pictures and videos they can explore the daily lives of students on campus, the school activities and groups, and alumni testimonials: a more down-to earth perpective, while also having their common questions answered by checking the blog articles and reaching out to social media page admins for a quick inquiry.
Picking the business school is one of the most crucial and exciting experiences, and social media has made it easier than ever to be well-informed. So for prospective students, taking the time to choose is not only important but will set the course to ensure a bright career path.
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