The covid-19 crisis has deeply boosted digital transformation. Companies now have to think ‘online’ rather than ‘offline’. Following that worldwide digitalisation, 2021 will be shaped by very specific trends regarding marketing strategies.
In 2021, more than ever before, e-reputation will be the main focus. Digital marketing has a bright future!
In 2021, There Will Be No More Difference Between Media, Influencers and Social Media
While Influencers might still be frowned upon by some, this profession’s reputation is being more and more popular along with the digital transformation. Influencers are nowadays an important way to communicate information, and not only by using product placement.
New kinds of media have also emerged this last few years, in between traditional media and influencers, like Brut or Konbini, whose views have considerably increased in 2020 with quarantine. They play with the codes of social platforms and traditional journalism, and their anchors have even become influencers.
Traditional information media are still widely popular, and along with influencers and social media, they represent various ways to take part in the e-reputation of a brand or a company. In 2021, they should not be used separately, but within a uniform marketing strategy.
In 2021, Social Issues Will Be At The Very Heart Of E-Reputation
With the increase of social movements like BlackLivesMatter and MeToo, including on social media, companies need to consider those social issues in their digital marketing strategy and their e-reputation strategy.
Brands must take actions to fight in favour of those movements, and inclusivity and diversity should be one of their main focus.
Not considering those important social issues will be perceived as being against it. The company that does not openly support BlackLivesMatter for example will lead to a very bad e-reputation, and can even become the target of cancel culture.
In 2021, Snack-Content Will Be The Best Type Of Content
2020 has been….a rough year. Between global pandemic, the US elections, global warming, the fires in Australia, and other environmental catastrophes, people need to laugh and to consume light-hearted videos. The success of TikTok during quarantine is therefore not a surprise.
In 2021, in terms of digital content, snack-video will be a great focus. Those short, often funny, and very creative videos will be the best format for any digital marketing strategy, whether on TikTok, Instagram, Facebook, or even Twitter.
In 2021, Brands Should Be On Every Social Media Platforms
Twitter and Facebook are no longer the only social media platforms that brands should take into consideration when it comes to social media strategy. Instagram for example is an essential tool to reach younger generations. This platform allows a different kind of strategy, more focused on visuals and images.
TikTok shouldn’t be underestimated either, especially regarding the fact that big brands are ofter tagged by creators. TikTok is an app that works a lot with trends and challenges, and that represents an obvious tool to produce snack-videos.
Social media should be used transversely. Keep in mind that each social media answers to its own codes and types of contents, it is important to keep being informed about the latest trends and to spend time on the platform to really understand how it works.