With more than 800 million active users in 2020, TikTok should not be underestimated by the Digital Marketers of today. The world’s leading destination for short-form mobile videos offers a lot of opportunities to get more visibility and, ultimately, make money.
Unlike some other platforms, TikTok was not specifically developed with the objective of allowing its users to commercialise their videos, especially considering the fact there is not an overwhelming number of apps on TikTok. However, it is possible, with a lot of work and followers, to make a living.
Becoming An Influencer: The Best Way To Earn Money On TikTok
This new profession might be sometimes laughed at however being an Influencer is a legitimate way to gain visibility and to earn money. Influencers, as their name suggests, have the power to influence users to buy the product they are promoting and to earn money doing so.
If you have enough influence to be a true Influencer and that many people follow you on social media, TikTok helps you monetise your image and your videos. You only need to recommend products and services that you really use in real life and truly think are good. Those brands, artists, etc. will pay you for your service.
However, in order for this strategy to work, you need to have a very large number of TikTok followers, so before starting to promote any kind of product, you need to work on your E-reputation. Once you have reached this high number of followers, you can actually make thousands of dollars by boosting someone’s product’s visibility.
Live Stream On TikTok To Get Tips
While brands are the most efficient way to get monetised on TikTok, followers can also help you earn money. TikTok users can indeed buy coins using actual money via in-app purchases and use those coins to tip their favourite TikTok creators and thank them for their entertaining content. TikTok only keeps 20% of that income. and then signal brands that you are growing influence.
While this method will rarely earn you enough money to make a career out of it, the fact that your content is tipped will lead TikTok to inform brands that you are growing influence, which will later allow you to become an Influencer and get paid for your services.
It is worth noting that it is possible to make up to 20 000 dollars with TikTok with about 7 million followers. Those users, considered as Influencers, use the first method. The only way to truly make a living out of TikTok is to have a large number of followers. However, you can use TikTok as a way to promote your products, services, company, etc. by redirecting TikTok users on your other platforms to boost. TikTok is more commonly used as a way to boost visibility than a way to make money.