Digital business analytics doesn’t only thrive on the right data but also on the right people handling it. Before filtering and developing multi-dimensional analysis, the first step is to identify the role of a business analyst and the professional extensions that follow this position.
You’ve earned your MSc in Digital Business Analytics, now what? If you think you’ll only be limited to working on data, you’re sorely mistaken.
Let’s Get Down to Business… Digital Business Analytics
From the wise words of Captain Li Shang in Mulan, let’s get down to business. You can’t dive into the digital world before fully understanding what this specialization is all about.
In this day and age, the majority if not all executive and leadership positions in the digital economy rely on data-driven decision making, especially to solve current issues and predict patterns.
Adopting a data-driven management approach achieves significant productivity gains when facing business competition. This is why managing the end-to-end process through making effective decisions with data will help you perform better analyses and manage stronger teams. This is what digital business analytics is all about. By examining the tools and techniques to become an “evidence-based” manager, you will be on your way to becoming a leading digital business analyst and strategist. But is there a professional window beyond this role?
Beyond a Digital Business Analyst, Here’s What You Can Be
A person handling this title identifies business needs and determines solutions to business problems. They are usually in charge of taking information from the business and also from relevant digital mediums and building stories accordingly, to support the efforts of senior management in making informed decisions.
Besides using online platforms and portals to provide end-user services, they also act as an advisor in the development of proper transactions and products or services to the market based on the data they’ve monitored and analyzed. This being said, as the duties are multi-faceted, a lot of extensions were created for this job to help it thrive and reach its full potential in collaborating with various departments like the UX and marketing teams, and leveraging the digital technology behind the solutions they’re coming up with. And this is not a one-person job….
This is why the MSc Digital Business Analytics at EMLV has been carefully designed to prepare students for international career opportunities in digital fields such as consulting, e-commerce, and business analytics. Beyond analyzing data, students will develop an expertise in the framework of digital technologies by working on real-case scenarios and participating in interactive lectures that will enable them to explore the different job positions in this sector, roles such as:
- Digital commerce strategist
- Senior business analyst
- Web analyst and marketer
- Digital business consultant
- Value chain manager
- e-commerce sales manager
- Digital transformation lead
- e-business analyst
- Digital financial economist
- Senior community manager
- Digital market researcher
- Manager of digital products
- Business analytics manager
- Digital marketing & media lead
- Head of digital operations
- Digital talent officer
- Demand generation lead
- Digital transformation consultant
The programme at EMLV business school in Paris explores diverse digital business models, analytical frameworks, and new tools that shape today’s business environment.
Students will learn to analyze business processes of different models. By using applied research techniques, students will learn to solve complex problems with high levels of uncertainty. The course prepares students for career opportunities on the international scene in the fields of digital business consulting, e-commerce, value chain management, digital ventures, and business analytics.
Are you the next digital business analyst who will go above and beyond data and but the end-user first?