Digital Marketing

The way brands connect with audiences is changing. In a digital-first world, marketing is no longer about simply promoting products; it’s about telling stories, building trust, and creating meaningful connections. As technology continues transforming the industry, the demand for creative marketers skilled in storytelling, advertising technology, and data analytics is reaching new heights.

Elissar Toufaily, Professor Researcher of Digital Marketing at De Vinci’s Higher Education EMLV, presented her research on the “5C Framework of Luxury NFT” at the EMAC Regional Conference in Lisbon. This significant contribution highlights how luxury brands can leverage NFTs (non-fungible tokens) in the metaverse, enhancing their marketing strategies by tapping into digital communities and […]

Based on institutional theory and the dynamic capability view, Surajit Bag, a Teacher Researcher at EMLV, examines the relationship between a firm’s climate change adaptation (CCA) capability and performance, focusing on the mediating influence of business-to-business (B2B) marketing capability. The study “Synergies of Institutional Theory and Dynamic Capability View in Firm Performance: Exploring Climate Change […]

Dr Ranjan’s Chaudhuri achievements in Business Marketing have been honoured with an Honorary Doctor of Science (D.Sc) degree from the University of Engineering and Management, Kolkata. This honour, approved by the Academic Council and Governing Board, is a testament to Professor Chaudhuri’s work in Business Marketing, Global Marketing, and Retail Management. His groundbreaking research and […]

Navigating the labyrinth of business school jargon can feel like learning a new language. From boardrooms to classrooms, these buzzwords have woven their way into the very fabric of business education. But what do these terms really mean?

In the dynamic and overgrowing digital marketing landscape, staying at the top of the game is not just an advantage; it’s a necessity. The MSc in Marketing and Digital Communication emerges as a beacon for those seeking to cultivate digital mastery and forge a path to success.

EMLV teacher researcher Ranjan Chaudhuri was selected for the Basant Kumar Birla Distinguished Research Scholar Award 2022. He won the Second Prize for outstanding contribution to Management Sciences amongst all public Institutions in India. This award is the highest recognition as a researcher and teacher in Management Sciences in that country. Out of a tough […]

In today’s digital age, digital communication etiquette is a crucial aspect of building a successful career, as even the smallest digital faux pas can harm your reputation and that of your clients. In this article, we’ll discuss the top digital communication mistakes that fresh graduates need to avoid to establish a strong professional reputation when […]

With fresh grads trying to keep up with the latest digital communication trends, and professionals brushing up on their knowledge, the risk of digital miscommunications is at an all-time high and occurs when digital marketers fail to properly read emotional, behavioral as well as linguistic signals, which include tone of voice, consumer psychology, and analyzing […]

It’s easy to define digital communication and give the reasoning behind it, but the how is far more complicated especially in this day and age with the rise of modern technology, advanced tools, and ever-changing customer behavior. Branding and advertising are no longer enough; marketers now need to stay up to date on the latest […]

Professor Shameek Sinha discusses his research on a new customer portfolio management model that relates a company’s marketing to its long-term survival. In a video abstract published by FNEGE – the French Foundation for Management Education, Shameek Sinha, co-author of the study, shows how long-term viable models can improve companies’ survival through balancing companies’ customer […]

Valentine’s Day, the day of love and lovers: what better time to explore the role of Data Analyst at Happn, a leading dating app. Mathieu, from the class of 2021, shares his experience in the Data Analytics Specialisation at the EMLV, his experience as a former Case Growth Analyst, and his vision for the future […]