Diem Chau chose Parisian Business school EMLV to pursue a MBA in Digital Marketing Strategy. After starting a career in Vietnam as marketing officer, she felt the need to become an expert in digital marketing strategy. A few months away from graduation, she told us about her experience, on and off-campus.
After a semester of classes and group projects, Diem started her 6-month internship in a successful IoT startup in Paris.
Consultancy project, learning by doing
MBA Digital Marketing Strategy students work with firms, as consultants, on digital and social media strategies. At the end of this long-term project, students are able to apply the concepts, tools and methods taught during the course in a professional context and to coordinate a mission from the formulation of the recommandations to the operational expectactions of customers.
“I together with two other classmates, we formed a group and we worked for an innovation company. What we liked the most is that we were able apply what we studied in school while working with them”.
Knowledge is also put into practice with case studies, group project and challenges. Of course, the MBA includes a 6-month internship, in France or abroad, giving the programme a balance between theory and practice, appreciated by students.
Watch Diem’s testimonial
An international environment in Paris
EMLV is ideally located in the heart of Paris-La Défense business district. The school is focused on fields such as marketing, innovation and entrepreneurship. The MBA is taught exclusively in English and gathers students from all over the world. Classes are human-sized classes, which is beneficial for both work atmosphere and interpersonal relations.
“I don’t feel alone at all here. The students in my class don’t speak French, we all speak English with one another. My family is far away, so friends are family here to me”.
The learning outcomes of the MBA in Digital Marketing Strategy are in sync with an international environment, aiming to give the students the necessary skills to path their way to a successful career in the digital sector.
Preparing students for various careers in the digital sector
After completing their course and internships, graduates are guaranteed to obtain high-level positions such as Social Media Analyst, SEO Expert, Digital Marketing Consultant, Web Marketing Director, Digital Communication Consultant, IoT Consultant, etc. Working together with companies and partners during the course is an excellent opportunity to create professional contacts. Also, EMLV hosts a yearly career fair on campus, for students and companies to meet. The Corporate Relation Department, the Alumni network and the professors also are a great resource for graduates to identify job offers.More information on the MBA Digital Marketing Strategy