The MSc Marketing & Digital Communication builds a comprehensive and operationally grounded skillset across three interconnected tracks. The Marketing Strategy track covers the disciplines that underpin every effective campaign and brand decision: Marketing Principles, Consumer Behaviour, Advertising and Corporate Communication, Strategic Planning, Digital Transformation of Customer Journey, and Influence Marketing and Social Media. Students develop the capacity to think strategically about how brands grow, how audiences behave, and how to design communications that shift perception and drive commercial outcomes across both traditional and digital channels.
Students learn to build and manage Google Ads campaigns, optimise websites for organic search, design CRM-driven customer journeys, and apply growth hacking frameworks to acquisition and retention challenges, skills that are directly transferable to professional environments from the first day after graduation. Google Analytics proficiency is embedded throughout, ensuring graduates can measure what matters and make data-informed marketing decisions.
The ability to present a campaign ROI to senior stakeholders, manage a cross-functional project, and apply ethical reasoning to data-driven personalisation decisions distinguishes marketing professionals who lead from those who simply execute. The programme’s blend of theory, hands-on practice, and real-world case studies across more than 450 hours of instruction is precisely calibrated to produce that distinction.
