This master’s degree combines the best of a management school and a digital school to train digital and data analytics professionals: developing digital strategies and solid technical foundations in database management. These “hybrid” managers have the skills sought by companies, knowing how to manage, optimize, understand and use data in their strategies.
At the end of the two-year training program, students obtain both the Bac+5 diploma conferring the grade of Master from EMLV and the title of “Manager de la Communication Numérique” (RNCP level 7) from IIM Digital School.
By studying in the Master Digital Marketing & Data Analytics, you will have access to the following professional certifications, a real plus on your CV to get your career off to a successful start:
Google Ads enables the creation and distribution of advertisements redirecting visitors to a website from the Google Search Network. The audience is reached at the precise moment they are interested in the products and services offered in the ads, based on the keywords entered in the search bar.
Prepared certificate: Google Ads for advertising on the Search Network
Facebook Ads, now Meta Business, enables the distribution of ads on Facebook and Instagram. Thanks to the segmentation of data collected by Facebook based on user activity, ads can target a very specific audience.
Prepared certificate: 400-101: Meta Certified Media Planning Specialist
The creation of a Google My Business account enables a sales outlet to have an online presence in Google environments. Learning how to optimize an account gives you the opportunity to improve the listing of a physical store (address, contact details, customer reviews, quick access, etc.).
Prepared certificate:: Score Enablers Google My Business
With advanced mastery of Google Analytics, you can identify key indicators for monitoring website traffic in relation to strategic objectives, and draw up an in-depth analysis.
Prepared certificate : Advanced Google Analytics & GAIQ (Google Analytics Individual Qualification)
By storing and segmenting prospect and customer data, the use of customer relationship management tools (adapted to a company’s needs and objectives) enables exchanges between a company and its audience to be scripted in an automated and personalized way.
Prepared certificate : Inbound Marketing
Any digital activity involving the use of personal data must comply with the GDPR. This regulation aims to consolidate people’s rights with regard to the use of their digital information, and penalizes failure to respect these rights.
Prepared certificate : Score Enablers GDPR
Data Analyst / Digital Project Manager / Traffic Manager / Social Media Manager / E-commerce Project Manager / Digital Brand Manager / CRM Manager / Digital Communications Manager / SEO Manager / Customer Success Manager
Work-study format is only available for students currently in France, who have obtained their last degree within the French education system, or for international students who have completed Year 3 of the Programme Grande Ecole at EMLV.
EMLV diploma aimed at Bac+5, conferring the grade of Master and title “Manager de la communication numérique” registered with the RNCP by order of November 19, 2014 (Code NSF 320) and delivered by the Institut de l’Internet et du Multimédia- IIM.