Nowadays, storytelling is a must when it comes to sell and promote your brand. This technique allows you to build a story around your brand to generate emotions within your clients and to create a strong and trusting relationship. When making your digital marketing strategy, keep in mind that humans are emotional driven species, and […]
In this back-to-school season 2020, pedagogical innovation and compliance with Covid-19 safety protocols are on schedule, at the Pole Leonard de Vinci. The three schools within the Group, EMLV, ESILV and IIM have welcomed back 7 500 students with an expanded mix of on-campus and hybrid instruction. To cope with the pedagogical and organisational challenge of the Covid-19 […]
A good content marketing strategy is essential to attract prospects and to keep clients by giving them useful pieces of information even after their collaboration. Creating a strong and consistent content strategy is a matter of reflection, analysis, and team spirit. Finding creative ways to produce content can be a difficult task depending on your […]
After the Covid-19 crisis, retailers had to rethink their entire process to survive and to keep in touch with their clients. Indeed, buying habits have drastically changed with the pandemic, and new shopping trends have emerged. Those new trends focus more on the human aspect to establish a true relationship between the brand and the customer despite […]
Dan Prud’homme, a professor-researcher in Strategy and Innovation at EMLV, is a finalist in the Journal of World Business (JWB) 2019 Best Phenomenon-Based Article Award. The Journal of World Business is a top-ranked journal in international business, with a history dating to 1965 when he first was published under the name of “The Columbia Journal […]
WISMO is an acronym used in digital marketing, that stands for ‘Where Is My Order’. It defines any sort of question the client might have regarding their order. A retailer needs to acknowledge and reduce WISMO to guarantee the best user experience possible. Where is my order: a question asked by about 93% of buyers. […]
The future belongs to the whole-brained leaders. A new study by Accenture shows that 82% of the C-suite executives intend to reskill in the next three years. Using a “both-brain” approach – and a much larger mixture of data and empathy – is what can lead to success on a long-term basis for worldwide leaders. […]
International students and researchers that are making their way back to France are allowed to enter the country from August 1. French internationalisation agency Campus France gives several pieces of advice to all those who need to join their institution safely for the 2020/21 academic year starting in September. According to the flyer “France is […]
Earlier in July, Fevad (Federation of E-Commerce and Distance Selling) published the key figures for E-commerce, 2020 edition. E-commerce now represents 9.8% of commerce but still less than 2% of food trade. On average, each e-buyer makes 3.5 orders per month and spends about 2 600 euros per year online. With 98% of the buyers […]
Mobile phones are now the most used media when it comes to online trade and E-shopping. It represents about 55% of the overall traffic and impacts all of the industries. In 2020, smartphones have overtaken computers and other digital tools when it comes to online business, especially due to the Covid-19 crisis. Following the digital […]
To deal with different markets in various countries, you need to master the latest tools and techniques that will give you a competitive advantage in today’s ever-changing world. Daniel, a Taiwanese Youtuber and entrepreneur, made the best of its study abroad in Paris experience and his journey as a future international manager. A golden rule, […]
Dentsu Aegis Network has recently led a worldwide study regarding people’s perception of technologies during the Covid-19 crisis and the future expectations of buyers and companies. Techlove or Techclash? Here are the answers: Techlove: 4 Reasons Why Technology Stays Attractive After The Covid-19 Crisis Emotional Value: Let’s Keep In Touch! 29% of the sample think that […]
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