EMLV tops the list of digital training schools in the Up2School ranking of significant business schools offering training in digital marketing. The French educational platform took into account criteria such as the educational offering, the professional placement of students and alumni, the associative fabric, entrepreneurship and partnerships with companies.
The digital marketing professions are booming. Faced with all the changes brought about by the digital transformation, schools are increasingly training students to master the strategies and techniques that work on the Internet. To help young graduates choose their future Digital Marketing course, Up2School has compiled a ranking of the significant French business schools that focus on Digital Marketing.
The Up2School ranking includes eleven “post-bac” and “post-prepa” (post-preparatory) management schools offering Grande École programmes (Master’s degree) as well as Bachelor’s, MS and MSc programmes. According to Up2School, the schools ” stand out from the crowd by their teaching and their alumni’s careers in the field of digital marketing “.
EMLV, 2021 best business school in digital marketing
Offering six programs designed for digital careers, the EMLV is at the top of the 2021 ranking of business schools in digital marketing.
- L’EMLV
- Emlyon BS
- EM Normandie
- Brest BS
- EM Strasbourg
- SCBS
- Excelia BS
- BSB
- INSEEC
- ESC Clermont
- GEM
To gather these results, Up2School looked at the digital marketing training offered by these eleven institutions.
“At EMLV, courses and electives dedicated to digital marketing make up nearly 20% of the total number of hours. Moreover, in addition to the Grande Ecole programme, EMLV offers several specialised programs in digital marketing.
In all, five specialised programmes are offered, ranging from the Bachelor’s degree to the MBA and the MSc.”
As part of the Grande École Programme at EMLV, students can take the Digital Marketing & Data Analytics Master’s degree, a double degree from EMLV and IIM, or the Digital Marketing Strategy specialisation, 100% in English.
For those who prefer to opt for shorter, highly professional studies, two Bachelor programs are offered: Technology & Management ( joint EMLV and ESILV program) and Digital & International Business ( joint EMLV and IIM program). The international programmes, 100% in English, include the MBA and the MSc Digital Business Analytics.
Ranking of the best digital marketing schools: employment, partnerships
The criteria used by Up2School to rank the best digital marketing schools include corporate partnerships, alumni insertion, entrepreneurship.
“In terms of corporate partnerships, the EMLV stands out”, notes Up2School. For example, Criteo assists students with their vocational projects.
In addition, the Umanis group, one of France’s top digital companies, provides sponsorship for some of the school’s projects. In total, nearly a quarter of the school’s partnerships are with companies operating in digital marketing.
As far as professional integration is concerned, “at EMLV, more than 40% of alumni are now working in digital marketing.
The school also highlights specific profiles such as Thibaut Court, former head of Time Out France, currently a business unit director at Infopro Digital”.
Other alumni who are digital experts have also made their mark in several leading firms: L’Oréal, Heineken, Dassault Systèmes, SNCF, etc. Moreover, many employers are listed in the Linkedin top 25 companies with the best career opportunities in 2021.
Which school chose to study digital marketing?
According to the Up2School infographic, the EMLV is the school to choose for a career in digital marketing.
“The EMLV, which places digital technology at the heart of all its courses, logically takes first place,” notes Up2School. These results confirm the school’s ambition to train the marketers and managers of tomorrow, who will have strong skills in developing digital strategies and a solid technical background.
