This immersive experience, in the heart of Parisian Luxury, is designed to explore and apply key theories of customer experience. Look inside the world of Parisian luxury through the experiences of EMLV’s MSc Luxury & Innovation Management students. Over two months, they dedicated more than 18 hours to fieldwork, working closely with leading fashion, jewellery, […]
Everyone has noticed that the luxury sector is at a crossroads, where timeless elegance meets a modern conscience. As consumers increasingly seek brands that embody exclusivity and ethical responsibility, the definition of luxury is evolving.
Ludovic Mao, class of 2003, holds an MBA from EMLV. As Head of Digital Operations for Creation x Fragrance & Beauty, Watches & Fine Jewellery at CHANEL, Ludovic shares his expertise in driving digital innovation and elevating brand experiences through creative digital solutions. With a tech background and a Master’s degree in AI and databases, […]
In an era where the convergence of academia and industry is becoming increasingly crucial, Ecole de Promotion Sociale Ephec (EPHEC), based in Brussels, has joined forces with EMLV for a groundbreaking collaboration. This collaboration aims to provide a unique educational experience focusing on luxury and fashion in the heart of Paris. EPHEC, renowned for its […]
In the dynamic world of global marketing, the bridge between local authenticity and worldwide recognition is paved with strategic insight and cultural sensitivity. Brands that master the art of weaving local influences into their global presence often find themselves at the pinnacle of consumer admiration and loyalty.
The luxury sector, long synonymous with exclusivity and opulence, is undergoing a transformative shift. As we move into 2023 and beyond, a new paradigm is emerging: ethical luxury. So how is social responsibility becoming a cornerstone in the strategies of luxury brands and reshaping the industry’s future?
What if we looked not just at ethnic brand management globally but distinguished between economically building the brand and presenting it to audiences? We’d surely notice that the ethnicity of the brand in terms of its country of origin and its portrayal are not necessarily the same thing! This insight would lead us to recognize […]
École de Management
Léonard de Vinci
Paris • Nantes • Montpellier
Tél. : +33 1 81 00 28 48
admissions@emlv.fr
Campus Tour
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