As a student and a future Employee, your online visibility plays a vital role before (and even after) entering the professional world. A future recruiter will, at least, check Google search results for your name.
Google is the required minimum! The search engine reflects your image with 95% market share of Internet searches.
1- Google Yourself
When you know who you are, you can be what you (virtually) want to be. One efficient and simple tool is available: Google Alerts. It will send you emails when Google find new contents related to your request. A live track of your reputation.
2- Be careful with your private information
Human Ressources don’t look only at professional networking websites… They also take a look at social media profiles. And everybody knows that many careers have been broken because of photos posted on Facebook. The social network is better to be used as a private platform to share souvenirs with your family and friends or to schedule events. The most important thing is to check your privacy settings as often as possible. Your future job significantly relies on it!
3- Create new contents
If your reputation doesn’t exist online or is damaged, why not write a blog, create a website or publish articles on Medium for example? It can be about anything (experiences during an internship, articles that were written about you, etc.) If you are an expert, that’s a good thing. But if you’re just passionate, it’s nice too. Your enthusiasm and creativity are very important to the eyes of HR managers.
4- Link your contents to your profiles on social media
If they don’t exist, then it’s obvious, you have to create them, especially on LinkedIn or Twitter. Link your blog or website to your profiles so that your posts will automatically be published on the social media. Feel free to interact with influencers you have identified on social media.
5- To go further
To build your reputation, a powerful tool is used to aggregate your social media. Its name: Hootsuite. It will help you manage the whole thing: LinkedIn, Facebook, Twitter, and even Instagram. And it’s free.
On Twitter, it’s worth retweeting and commenting on contents connected to your interests. Twitter acts more than ever as a reflector of your profile and as a consequence of your reputation on the web.
A proactive strategy gives also the occasion to meet people online and offline. It will feed your network and undoubtedly help you to find the job you’re dreaming of.
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