RNCP Certified: Another Stamp of Quality for the MBA Programme

After recently obtaining its first international accredition EFMD Master for the  Masters in Management Grande Ecole Programme, EMLV business school received the RNCP title for its MBA programme.

The MBA DMS programme has been awarded the RNCP title “Digital Marketing Strategy Expert” (code 310 M) – qualification level 7 (European classification) for the upcoming 5 years after being evaluated as both a general and specialised programme that aims to train operational managers who are looking for an added value to their career with an approach that is both academic and practical.

About the RNCP title

The RNCP (National Directory of Professional Certifications) certification is another guarantee to students and future recruiters of the adaptation of programs to the evolution of qualifications and the organization of work. The RNCP therefore only includes certifications with a direct professional focus. The titles are classified by field of activity and by level. The certification allows institutions to correlate a level of education under the degree prepared. Moreover, the title RNCP makes it possible to know if a programme is recognized by the State, and if it’s adapted to the labor market. It helps students gain easier access to employment, human resources management, and job mobility.

RNCP criteria

The RNCP identifies diplomas and degrees for professional qualifications and the different levels of qualification for the certification allow to evaluate the below criteria for qualification:

• The complexity of the knowledge associated with the programme.
• The level of know-how.
• The level of responsibility and autonomy within the organization of work.

About the MBA DMS programme

The MBA is a 1 year  programme for professionals who want to acquire and/or improve their knowledge in the field of digital marketing. With empirical and practical teaching methods, students will gain technical as well as managerial skills. This dual competence facilitates access to positions such as digital project manager, digital brand manager, social media manager and search marketing consultant.

The MBA is the formula for success that helps students find jobs in the digital sector. Students will learn to master the latest tools used to orchestrate and automate marketing campaigns and they will learn how companies organise their tools, processes and digital resources. They will also receive coaching to develop their personal and professional skills while working on their consultant project and challenges with real companies.

This label is the official and professional recognition of the quality of the MBA, and being awarded this certification from the Répertoire National des Certifications Professionnelles (RNCP) is testament to the relevance of the program and the requirements of the business world.

Interested in studying digital marketing strategy? Learn more about the MBA at EMLV, French business school.