MBA: Learning by Doing with the Consultant Project

The Digital Marketing Strategy MBA from EMLV, Parisian business school, offers a unique balance between theory and practice. The first semester of class on campus is followed by a six-month internship. Project management with real-life business cases is central in the innovative teaching approach of the MBA.

The MBA adresses experimented professionals who are looking to improve their knowledge of digital marketing and acquire managerial skills in order to hold high-level positions.

A project-centered approach

During the consultant project course, students work with companies, acting as consultants by developing a digital marketing strategy. At the end of the project, students are fully able to apply the concepts, tools and methods taught during the course, in a professional context.

Companies of all sizes and sectors, in France and abroad, resort to EMLV MBA students for their digital marketing strategies.

For instance, l’Odaïtes, a cosmetic brand needed an e-branding strategy. Students developed the brand’s e-reputation and worked on Search Engine Optimisation, which led to an increase in the turnover of the online store.

A group of students from the class of 2018 contributed to the launch of a visual voicemail application in the USA and in various countries in Asia and Europe. They identified the particularities and opportunities of a launch in each given foreign market and came up with acquisition solutions and a business plan.

Growth hacking was also part of the consultant project course. Spot a Shop needed to increase its website’s visibility and its brand awareness on social media. Students also found efficient traffic generators levers.

Furthermore, students put their skills at the service of the digital strategy of a non-governmental organisation called the Moneta Alexis foundation. MBA students worked on the Moneta Hub platform, which aims to train and mentor future business creators in Africa.

Challenges: learning by competing

The learning by doing approach is also conveyed through the challenges MBA students take part in throughout the first semester. Five students of the class of ’18 were finalists in a contest organised by Pernod Ricard China.

The only European team to be selected, they pitched their concept: a digital solution which would help the wine and spirit company take its place on the Chinese e-commerce market.

Learn more about this very experience and the project-based approach through the eyes of Lev, class of 2018.

Learn more about the MBA at EMLV, business school in Paris.