How to Successfully Navigate the International Business Landscape?

The international business landscape has been facing a lot of uncertainties in the post-COVID phase, shifting its attention to three drivers of risk: consumers, technology, and education.

These developments have the international business landscape wondering how to prepare for what may lie ahead. Let’s take a look at some forecasts as businesses worldwide learn how to deal with the ongoing pandemic impacts.

Consumers Driving Sustainability In The Business Environment

New research shows support for sustainable business is growing at an international scale and with different economies. Many consumers believe brands bear as much responsibility for positive change as official entities and it’s a business’ duty to commit to protecting its customers’ wellbeing and nature’s. Momentum has been growing more and more around brand purpose: what’s your goal beyond generating revenue?

Nature means business. Many customers are expecting businesses to play a positive role in society by driving positive change. With customers switching products or services when a company is no longer aligned with their values, there are without doubt growing market opportunities for companies willing and ready to compete for attention and loyalty, especially those offering eco-friendly products or speaking up on environmental issues. This also means that their communication and public messaging need to equally reflect what they’re offering.

International Business Is Also About Global Content

Whether you’re a digital marketer, an entrepreneur, or a business owner, investing in your content marketing efforts with your audience is an important part of the overall brand strategy of your brand. Creating content that builds loyalty with customers in a period of fake news and social media distrust is guaranteed to keep you as a top contender in a constantly competing market. That is why any business needs to be on the lookout for these key pillars that every customer goes through when picking a brand that represents what they stand for:

• Exploring
• Understanding
• Comparing
• Engaging
• Experiencing
• Reviewing

International Higher Education Is Being Reshaped

As education shifts toward more technical and hands-on training, a more specialized global workforce is seeing light, and education systems will become a more important determinant of competition along with worldwide topics and issues.

The MSc International Business at EMLV educates students on best business practices in an international business environment. The program explores the various cultural and geopolitical characteristics of today’s complex international business environment and prepares future managers to become members of the international community in this digital world.

How to Apply

EMLV welcomes self-motivated students looking to tackle new challenges.  It looks for students from any academic background, as long as they present a clearly defined study project or career goal.

Applicants must meet the following minimum requirements:

• 4-year undergraduate degree or 240ECTS or equivalent.
• IELTS 6.5 (or TOEIC/TOEFL/CEC equivalent)
  Native English speakers, and those who have previously graduated from a programme taught in English, are exempted

With many English testing centers closed due to the precautionary measures imposed by many countries to control the Covid-19 outbreak,  you can find the below alternatives:

1. If you have previously passed an official English test, even if it is past its official expiry date, you can submit this to your application.
2. You can take the TOEFL iBT® Special Home Edition
3. You can take the Duolingo online English test (except for Chinese applicants)
4. If you have previously passed an EasySpeaking test, you can submit this to your application.

For further information, please contact the international admissions team:  international.admission@devinci.fr

Photo credit : Poletech