This programme’s 360-degree vision prepares students to become managers in a variety of markets, such as services, products, retail and industry.
In addition to teaching strictly technical skills, it prepares true managers who are able to integrate omni-channel strategies as a source of innovation generating successful strategies.
The programme emphasises project-based and situation-based learning through case studies.
This programme welcomes international students to reproduce the multicultural and international atmosphere of large companies.
Product manager, Market manager, Category manager, Marketing project manager, Communication manager, Trade-marketing manager