Nathalie Laham, class of 2022: A Marketer’s Passion for Arts and Marketing Excellence

In the dynamic marketing world, the essence of success lies in understanding the product and passionately believing in it. Nathalie Laham, a seasoned marketing and sales professional with a decade of experience, epitomises this philosophy as she shares her insights into her journey and role as the Chief Marketing Officer (CMO) at Muse Square, an innovative arts marketplace connecting galleries and artists for collaborative exhibition projects.

Nathalie’s academic journey reflects her dedication to mastering the intricacies of the marketing realm. Armed with an AMBA-accredited MBA from EMLV, France, she underscores the pivotal role of education in shaping her perspective.

Born and educated in Lebanon, Nathalie chose France for further studies to immerse herself in European culture and pursue her passion for art in a renowned artistic destination.

 The path after an MBA from EMLV

The French experience proved transformative for Nathalie on both professional and personal levels. It allowed her to not only broaden her knowledge but also to understand diverse work approaches and strategies.

French colleagues and professors from varied backgrounds provided a melting pot of ideas, enriching her understanding of different perspectives and cultures.

This exposure proved invaluable, particularly for a marketeer like Nathalie, who emphasises the importance of understanding how people think and work in other contexts.

 Nathalie’s MBA at EMLV was not limited to theoretical knowledge but extended to practical aspects as well. She delved into operational courses, finance, and marketing at a strategic level, gaining a comprehensive understanding of the business world.

This multifaceted education equipped her with the skills to lead a team and make informed decisions, laying the foundation for her role as a CMO (chief marketing officer).

The benefits of working with creative professionals and peers back at EMLV

For Nathalie, the journey did not end with education but extended to her professional endeavours.

Working with creative professionals and peers at EMLV, she imbibed adaptability and a growth mindset – essential attributes for navigating the dynamic startup world.

She emphasises the need for marketers to be adaptable and ready to change strategies to align with market trends and consumer needs.

 Nathalie’s six crucial attributes that define a thriving market

Nathalie identifies six essential attributes that define a successful marketer:

1. An insatiable “appetite and interest in the project” as a foundational understanding of the product is paramount.
2. Adaptability, acknowledging the dynamic nature of the startup world.
3. A growth mindset, viewing challenges as opportunities for personal and professional development.
4. A data-driven mindset is crucial for making informed decisions.
5. Creativity to find innovative solutions to problems.
6. Leadership skills to motivate and align the team towards common objectives and goals.

 From EMLV to Muse Square

Her role at Muse Square is a testament to her passion for art and marketing. Nathalie sees the combination of these two worlds as a dream come true.

She believes in maintaining a balance between gratitude and ambition, advocating for setting goals, working hard to achieve them, and embracing challenges as opportunities for growth and learning.

 In the end, Nathalie encourages a light-hearted approach to the professional journey. She views it as an adventure, urging others to enjoy the ride and maximise every opportunity.

Nathalie Laham’s story is not just one of professional success, but a testament to the power of combining passion, education, and a positive mindset to create a fulfilling career in the ever-evolving marketing world.

Learn more about EMLV’s MBA