Robert Benhenni

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News Business School

Why is Paris the best city to study in a business school?

Date: 30 May 2023

As a business student, you want to be surrounded by motivated, competitive, and ambitious people. You want a city rich in culture, history, and art, offering plenty of opportunities to practise your French. While many great......

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Anissa, class of 2026, at 19 years old, I’m already being given positions of responsibility!

Date: 23 May 2023

Anissa Hadjadji is a second-year student in EMLV Master in Management in the class of 2026. She chose EMLV for its transversality and its highly professional programmes. In the EMLV Master in Management (Grande École programme),......

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Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation

Date: 16 May 2023

What if we looked not just at ethnic brand management globally but distinguished between economically building the brand and presenting it to audiences? We’d surely notice that the ethnicity of the brand in terms of its country......

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Professor of Finance

De Vinci Research Center

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Agenda

News Business School

Why is Paris the best city to study in a business school?

Anissa, class of 2026, at 19 years old, I’m already being given positions of responsibility!

Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation