Business games were initiated by big corporations in France and abroad (L’Oreal, DANONE, BNP Paribas, Ford, etc.) and are a very important part of the curriculum in business and engineering schools.
The games enable students to test themselves and tackle real life business problems.
Negotiation contest in Normandy
Case studies in packaging
Develop your skills
The objective of business simulation games is twofold : for students, to develop skills and expertise along with their peers; for companies, to create a breeding ground for young talented individuals and potential young employees. It’s a win-win situation!
Every year, 4th and 5th year students participate in a business game that corresponds to their chosen specialization.
Isabel Estrada Vaquero is Assistant Professor at the Department Innovation Management & Strategy at the University of Groningen in the Netherlands. She recently arrived at EMLV as a visiting professor.
A research stay......
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