Business games were initiated by big corporations in France and abroad (L’Oreal, DANONE, BNP Paribas, Ford, etc.) and are a very important part of the curriculum in business and engineering schools.
The games enable students to test themselves and tackle real life business problems.
Negotiation contest in Normandy
Case studies in packaging
Develop your skills
The objective of business simulation games is twofold : for students, to develop skills and expertise along with their peers; for companies, to create a breeding ground for young talented individuals and potential young employees. It’s a win-win situation!
Every year, 4th and 5th year students participate in a business game that corresponds to their chosen specialization.
The businesses of today are facing a lot of limitations and challenges that lead them to drastically modify their strategies and recruit employees differently: they need them to think entrepreneurially, but from where to begin?Entrepreneurial......
Higher education is such a vast world that brings so many challenges to all those who enter it. Be it an MSc or MBA, pursuing extra studies is not only a financial investment but an intellectual and time investment too.
A column by Pascal Brouaye, Director of the Pôle Léonard de Vinci, interviewed by Fernanda Arreola, Entrepreneurship & Innovation Teacher Researcher at l'EMLV, originally published in The Conversation.