Actualités " Uncategorized"

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How To Define Personas For Marketing In 2020?
09 Jul 2020 /
By Naomi Huart /
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Who are you aiming your brand at? To build the best marketing strategy possible and to determine your buyers’ needs, it is important to create marketing personas: the ideal customer for your business. Before creating any kind of marketing strategy, it is essential to know your customer’s profiles. Indeed, there can be several types of […]


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The importance of sports at EMLV Business School
07 Jul 2020 /
By Carmina Marcarian /
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“A healthy mind in a healthy body”. More than a motto, that’s a state of mind that comes along with the pedagogical project of EMLV. Multiculturalism, innovation and good sportsmanship come hand in hand with – and are part of –  a collaborative, multidisciplinary approach to business education. At Pole Leonard de Vinci, sports are […]


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Everything You Need To Know About EMLV’s Blended Learning Method Programme, on Campus and Online
02 Jul 2020 /
By Naomi Huart /
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The EMLV blended programme is a full-time programme designed to give students access to their courses through interactive classrooms, sessions, and other digital learning methods, all accessible on EMLV’s learning management platform: Devinci Online. A unique approach to blended learning. EMLV Blended Learning Method, on Campus and OnlineWatch this video on YouTube An Individualised Learning […]


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The Business School Impact System Study: EMLV has a Positive Impact on its Environment
30 Jun 2020 /
By Carmina Marcarian /
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The EMLV was the subject of an in-depth study as part of the Business School Impact System EFMD-FNEGE Barometer. This index, developed by the National Foundation for the Teaching of Business Management and the European Foundation for Management Development, tracks a significative positive impact of the Pole Leonard de Vinci on the department of Hauts-de-Seine […]


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EMLV Receives AMBA Accreditation and Affirms its Position on the Top 2% of Business Schools Globally
25 Jun 2020 /
By Naomi Huart /
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EMLV’s MBA Digital Marketing Strategy is now AMBA accredited. AMBA is one of the world’s leading authorities on postgraduate business education, demonstrating its continuing commitment to excellence in management education. It is the second international accreditation that EMLV Business School receives, the first one being EPAS accreditation for its Master in Management Grande Ecole Programme.  […]


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What is the value of human interaction in B2B and B2C? An article by EMLV’s Fernanda Arreola
23 Jun 2020 /
By Carmina Marcarian /
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In a recent publication in European Business Review, Fernanda Arreola, professor of Strategy & Entrepreneurship at EMLV describes the value of the human interaction in B2B and B2C environments. While automation and technology change our ways of consuming, the humans behind the service providers have become invisible. In this article, Fernanda Arreola,  and Alfonso Castaneda […]


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Why Is Emotional Marketing The Key To The Consumer’s Heart?
18 Jun 2020 /
By Naomi Huart /
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Sense or sensibility? Well, no matter if you are targeting a reasonable person or a sensitive one, emotions do play a huge part when it comes to responding to advertising. Today more than ever, emotional marketing is a powerful tool that any young entrepreneurs and digital marketing experts should learn to master. While making a […]


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EMLV Professor’s contribution to the Philip Kotler’s Principles of Marketing
16 Jun 2020 /
By Carmina Marcarian /
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Elena Chatzopoulou, associate professor in digital marketing at EMLV, is author of a case study on #DrummondPuddleWatch social media phenomenon. The article features in the 8th European Edition of Philip Kotler’s Principles of Marketing. Philip Kotler acknowledged as the father of modern marketing is a world-renowned author of over 60 marketing books, including the bestselling […]


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COVID-19 guidelines: 2020 fall intake
11 Jun 2020 /
By Carmina Marcarian /
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Our faculty and administrative staff continue to deliver an outstanding learning experience — currently, on Devinci Online — allowing our students to pursue their education by developing new skills needed to tackle tomorrow’s challenges. Information for the EMLV applicants and enrolled students concerned about coronavirus (COVID-19) and the 2020 fall intake. In response to the […]


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5 Reasons to Consider Blended-Learning Method in Business School
09 Jun 2020 /
By Carmina Marcarian /
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As Governments have restricted classes, encouraging higher education institutions to digitalise their teaching methods, blended-learning has emerged as a unique opportunity for all those seeking to improve their skills remotely. Business schools are among organisations to embrace this blend of learning formats. Here are five reasons why that’s the case. The pandemic lockdown has shown […]


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Nicholas Paparoidamis, Dean of Research at EMLV, Ranked in the Top 11 Best Management Professors by P-Rank and HCERES Rankings
02 Jun 2020 /
By Carmina Marcarian /
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Nicholas Paparoidamis, a professor and dean of the Research Department at EMLV, pops up in the Top 11 Best Management Professors according to the P-Rank ranking. The study presents various rankings of publications output of professors-researchers from prestigious business schools in France and compares 166 scholars. The French ranking looks at the HCÉRES Liste des […]


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Engaging China’s digital customers: EMLV’s Dan Prud’homme’s take on Chinese-inspired online competition
26 May 2020 /
By Carmina Marcarian /
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A couple of weeks ago, Dan Prud’homme, a lecturer at EMLV, co-published an article on prominent academic website California Management Review. The piece examines China’s model of online competition as a starting point for Western firms’ strategy to engage Chinese digital customers. Wanghongs are China-born Internet celebrities who have a significant impact on China’s digital […]


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