The core courses of the MBA are focused on digital marketing and communication: digital and social media marketing strategy, Web-marketing, cross canal marketing, digital communication, e-business of internet of Things.
MBA graduates of today prioritise task diversity, intellectual challenge and a work-life balance in their careers.
The MBA in Digital Marketing Strategy aims to give the students the necessary skills to path their way to a successful career in the digital sector
The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They will learn how to anticipate on the evolution of the digital economy, e-business and digital marketing.
We propose innovative courses on mobile and IoT marketing that are really challenging today.
One of our pedagogical approaches will be the use of case studies in the different courses. Students will be given the opportunity to work on real business problems with companies whilst working on their junior consultant project.
They will also be encouraged to follow specific MOOC’s on digital marketing, web marketing and digital communication.
website and application project
Data mining for e-commerce & e-merchandising
Digital communiation & social media marketing
web project management
creating and managing a web start-up
Web, social media, cross canal marketing
online reputation & crisis management
social media KPI & analytics
social gaming & gamification
mobile & iot marketing
Online reputation & Crisis management
Web, social media
& Cross Canal Marketing
Social Media KPI and Analytics
Web Project Management
Creating and Managing a web startup
Storytelling and Personal Branding
Website & Application Creation
UX and Web Site Design
Data Mining for e-commerce
Social Gaming and Gamification
Mobile & IoT Marketing
Law and New Technologies
JUNIOR CONSULTANT PROJECT
The students work with firms on a digital and social media strategy. They act as junior consultant by developing a digital marketing strategy. At the end of the
project, the student will be able to apply the concepts, tools and methods taught during the course in a professional context and to coordinate a mission from the
formulation of the recommendations to the operational expectations of customers.
Students must develop their professional project by working on their resume, cover letter, and presentation. This course enlightens students on how to develop and map their future orientations and careers
From day one, when the International Relations Department meets you at the airport and helps you settling in Paris, you will get support from administrative and academic staff to make your learning experience in Paris really amazing!
One year from september, full-time programme
INTAKE : September 2016
TUITION FEES : 9 800 € per year
Number of places : 20
Applicants must have 120 American credits, or 240 ECTS credits. Yet, applicants with 90 American credits or 180 ECTS credits and 2 years of professional experience can be candidates for the MBA.
English test IELTS 6.0 or equivalent requested
Interview (either face-to-face or at distance)
International Programmes Manager
Pôle Universitaire Léonard de Vinci
Tel : +33 (0)1 41 16 70 86
Prof. Marie Haikel-Elsabeh
MBA Digital & Retail Banking Programme Manager