MBA Digital Marketing Strategy

EMLV / Programmes / MBA Digital Marketing Strategy

The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector.

MBA in Digital Marketing Strategy

The way to a successful career in the digital sector

The core courses of the MBA are focused on digital marketing and communication: digital and social media marketing strategy, Web-marketing, cross canal marketing, digital communication, e-business of internet of Things.

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General objective

MBA graduates of today prioritise task diversity, intellectual challenge and a work-life balance in their careers.

The MBA in Digital Marketing Strategy aims to give the students the necessary skills to path their way to a successful career in the digital sector

Learning outcomes

The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They will learn how to anticipate on the evolution of the digital economy, e-business and digital marketing.

We propose innovative courses on mobile and IoT marketing that are really challenging today.

Blended Learning

One of our pedagogical approaches will be the use of case studies in the different courses. Students will be given the opportunity to work on real business problems with companies whilst working on their junior consultant project.

They will also be encouraged to follow specific MOOC’s on digital marketing, web marketing and digital communication.

Program overview

Our main objective is to provide the student with the tools to analyse this evolving sector.

At the end of the programme, you will be required to do a 6-month mission in a company of your choice (anywhere in the world) where you will put your knowledge into practice. EMLV will give you access to a list of internship and job offers in your field through its Corporate Relations Department, Alumni network, school and MBA partners.

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Semester 1
Upgrading sessions
website and application project
Data mining for e-commerce & e-merchandising
Digital communiation & social media marketing
web project management
creating and managing a web start-up

Semester 2
Web, social media, cross canal marketing
online reputation & crisis management
social media KPI & analytics
Digital advertising
social gaming & gamification
mobile & iot marketing

Example of courses

Foundation courses
Online reputation & Crisis management
Web, social media
& Cross Canal Marketing
Social Media KPI and Analytics
Web Project Management
Creating and Managing a web startup

Community Management
Editorial Content
Storytelling and Personal Branding
Website & Application Creation
UX and Web Site Design
Data Mining for e-commerce
& e-merchandising
Digital Advertising
Social Gaming and Gamification
Mobile & IoT Marketing

Core courses
Law and New Technologies
Big Data


The students work with firms on a digital and social media strategy. They act as junior consultant by developing a digital marketing strategy. At the end of the
project, the student will be able to apply the concepts, tools and methods taught during the course in a professional context and to coordinate a mission from the
formulation of the recommendations to the operational expectations of customers.

Students must develop their professional project by working on their resume, cover letter, and presentation. This course enlightens students on how to develop and map their future orientations and careers

Useful informations

We offer an excellent work environment with state-of-the-art facilities in the heart of the largest financial district in Europe, Paris-la Défense.

From day one, when the International Relations Department meets you at the airport and helps you settling in Paris, you will get support from administrative and academic staff to make your learning experience in Paris really amazing!

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One year from september, full-time programme

INTAKE :  September 2016
TUITION FEES : 9 800 € per year
Number of places : 20

Entry requirements

Applicants must have 120 American credits, or 240 ECTS credits. Yet, applicants with 90 American credits or 180 ECTS credits and 2 years of professional experience can be candidates for the MBA.

English test IELTS 6.0 or equivalent requested

Interview (either face-to-face or at distance)

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For more information contact

International Programmes Manager
Pôle Universitaire Léonard de Vinci
Tel : +33 (0)1 41 16 70 86

Prof. Marie Haikel-Elsabeh
MBA Digital & Retail Banking Programme Manager


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